Courses on How to
Market Your Company
WJ University, or WJU, is a speaker series that covers topics in marketing from building brands and strategies, connecting with customers, internal communications and culture, social media and digital advertising, and more. With this knowledge, you will be armed with the knowledge you need to take your organization to the next level.
We host WJU sessions in two formats: virtual webinars, and in-person workshops. While COVID-19 has forced us to postpone all of our in-person workshops, our virtual webinar series is in full swing! Click here to see our schedule of upcoming webinars. If you’ve already attended one, download the slides from the presentation below.
- Art & Science
- The Social Advantage
- Connecting your Business with Customers
- Getting More Out of Digital
Art & Science
Do you need to expand your current client base, or are you looking for ways to keep your existing customers engaged with all that you offer? To harness the power of branding and marketing, you have to have a plan. Random initiatives can sometimes lead to one hit wonders, but strategically addressing your brand and marketing can provoke curiosity, inspire action, and ultimately ensure long-term success. Join us at one of our Art & Science of Marketing sessions and learn how to build a brand and marketing plan that drives results.
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The Social Advantage
This social-focused WJU webinar will cover everything you need to know about social media marketing and how to manage it for your business. Join us to learn about the importance of having a digital presence, the benefits of having your business on social media, common misconceptions, and our 5-step approach to effectively and efficiently market your business on social media.
Connecting your Business with Customers
This strategy-focused seminar will dive into the details of strategic marketing and connecting your business with customers. Join us to learn and discuss how to better understand your business’ strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.
November 30th, 10:30am – 12pm
Getting More Out of Digital
This digital-focused webinar will cover everything you need to know about digital marketing and how you can improve your own. Join us to learn how to develop and implement a digital marketing strategy covering topics on big data & targeting, defining your marketing funnel, rich media strategy, digital advertising goals, and more.
November 4th, 11am – 12pm