The WJ Magazine
At William Joseph, our team champions creative, strategic thinking to develop bold marketing initiatives that leave a lasting impression. Energetic and ambitious, we’re passionate about helping our clients achieve their business goals. The WJ Magazine is an extension of our marketing philosophy and honours our commitment to creating compelling marketing solutions. With an intent to inform and inspire, in each issue you’ll find articles relating to industry trends, client spotlights and more to help you learn about our agency, our culture and the work that we do.
Issue 5 – Fall/Winter 2018
William Joseph is an agency built on Western values, so for the fifth issue of WJ Magazine, we decided to get back to our Western roots. We know firsthand that success comes from hard work and that everything worth doing is worth doing well. We believe in doing right by our customers, good in our communities, and buckling down and binding together when the going gets tough. We work hard and we play hard, and we know the only way forward after falling down is to stand up, dust off, and get right back in the saddle. With articles such as “Does your Website Suck?”, a marketing hot/not list and interviews with WJ employees across Western Canada, this issue promises to fill your (cowboy) boots with an avalanche of marketing tips and tricks.
Issue 4 – Winter/Spring 2018
As William Joseph and the number of clients we work with grows, so does our understanding that a loyal, energized community is the greatest asset any brand can have. For the WJ team, giving back is a way of life, and is something that we believe truly makes our company successful. With a non-profit theme, this issue of WJ Magazine celebrates our team, our clients, and all four communities which we now call home – Calgary, Saskatoon, Red Deer and Grande Prairie.
In the fourth issue of WJ Magazine, we share our knowledge, and go in-depth with team WJ in the community and industry, including client features, WJU highlights, and an interview with Erin, Senior Strategist and WJ’s non-profit marketing guru.
Issue 3 – Summer/Fall 2017
Our third edition of WJ Magazine is unlike any other as it celebrates William Joseph’s 15 year milestone. Whether your company is 5, 15 or 50 years old – what do you imagine for it? How soon will you make it happen? If not now, when? This is the theme behind this celebratory edition, which highlights some of our favourite projects, from day one right up until now, and some of the lessons we’ve learned along the way. You’ll also be able to test your networking prowess, discover 5 essential tips for effective networking, and learn about WJ’s new Accelerator program, designed specifically to help entrepreneurs, start-ups, and smaller businesses achieve their boldest marketing ambitions.
Issue 2 – Winter/Spring 2017
It’s all about authenticity in our second issue. We look at how cultivating a unique, authentic brand can inform your identity, be it personal or professional. We include a fun quiz to help you define your personal brand, consider the relevance of emotional and rational branding, and discover the importance of defining why you do what you do.
Issue 1 – Summer/Fall 2016
Our inaugural issue introduces our agency and spotlights some recent client work, from web design and print collateral to logo design and branding. We consider the psychology of colour, discover the power of digital content and look at the importance of strategic thinking when developing a strong marketing plan.