A letter from Ryan Townend, CEO of William Joseph:
Fifteen years ago, I had a vision to create a marketing agency grounded in strategic thinking and praised for creative genius. Even though we started with very humble beginnings, our passion and desire for success was great. This is how all entrepreneurs start.
Over the years, we landed amazing accounts that trusted us to achieve their business and marketing goals. I remember when we started working for the Jubilee Auditorium of Alberta… Wow, our first “big” client. I was awe-struck to see our creative up in lights. As time passed and our ambition grew, hard work and dedication paid off as other “big” accounts and innovative partners joined our agency. Shell, Chevron and BHP Billiton gave our agency great credibility in the energy sector. CBC’s Centennial branding gave us national exposure. Marketing Magazine acknowledged our success, and named us one of Western Canada’s up and coming agencies. Each big win propelled us to the next level. Our client’s success was our success, and we wouldn’t be where we are today without them. Thank you to all our great clients that took a chance on us, and made our agency a part of their success.
In celebrating our milestone, I think it’s also important to recognize that it’s not all been sunshine and roses. Our agency has experienced several recessions that left our client base scared to invest in marketing. We felt this on our bottom line. The digital landscape has changed, and nowadays, social media can make it all look like a business is thriving and everything is fantastic. You may see smiles, bold colours, positive messages, and yet, what you don’t see is how much that person or business is going though. I’ve been there. We’ve all been there. The one thing I’ve come to realize is that it is important to embrace the ups and downs, because they’re normal. We’re all in this together and you’re not alone. Having a strong support system to weather the storms is critical to make it through the rainy days. Perseverance is key. The best advice comes from my mom: “Just keep going. You don’t know how close you are.” In that sense, thank you to everyone that continues to believe in me, and in William Joseph.
We’ll either find a way, or make one. This has been our philosophy, and we stick to it. Our team has grown to include a group of passionate, talented, bold professionals that are some of the best in the industry. Their passion for marketing, for our agency and for our clients is what makes our agency shine. Our people are our culture. Our culture is our brand. A big thank you goes out to everyone that has worked for William Joseph over the years and the team that I have today. Without you, I couldn’t (and wouldn’t) want to do this. I am so proud of you all.
Being true marketers, we also know the importance of standing out in the crowd. To be a success, we must always be authentic to who we are, and be confident enough to boldly tell our stories. At William Joseph, we make a point to tell our story. We launched our own speaker’s series called WJ University. We created our own magazine to educate people about our industry, WJ Magazine. We speak at events on marketing and entrepreneurship, write blog posts and articles published in business magazines, and are a marketing expert on Global TV. More importantly, we recognize that our community has supported us throughout all of our endeavours, and we make a constant effort to give back through sponsorships and donations. Thank you to the incredible community that has supported my business. I hope we are doing you proud.
So, here we are. Fifteen years later. We still have relationships with people we met the very first day we opened. Our clients have become our friends. Our agency is a leader in the community. In our latest issue of WJ Magazine, we highlight some of our favourite projects, from day one right up until now, and some of the lessons we’ve learned along the way.
As much as I enjoyed this trip down memory lane, I look forward and imagine the infinite possibilities the future brings. William Joseph finds inspiration everywhere and our creativity knows no bounds. There is no telling how far we can grow together with our clients. What do you imagine for your company? How soon will you make it happen?
If not now, when?
To download issue #3 of WJ Magazine CLICK HERE.