On the flight back from my well rested trip in Brazil/Argentina, I was flipping through the airline magazine and came across several QR Codes.

From Wikipedia, they defined QR Codes as:

A QR code (short for Quick Response) is a specific matrix barcode (or two-dimensional code), readable by dedicated QR barcode readers and camera phones. The code consists of black modules arranged in a square pattern on a white background. The information encoded can be text, URL or other data. REF: http://en.wikipedia.org/wiki/QR_code

QR codeThis reminded me of several work conversations prior to my trip and a fellow web department teammate created one that said ` William Joseph Loves You! `. I remember quickly looking up some statistics and from a study done in 2010 for six-months in 2010; most popular scanners were age 35-44. This surprised me as I thought it was more teenagers who were more technology savvy. Even more surprising, QR Code scanning has a growth of 1,200%. Perhaps it is time for me to get a QR scanning enabled smart phone and join the rage!

REF: http://www.thedirectmailman.com/direct_mail_answers_for_p/2011/03/marketers-here-are-the-qr-code-statistics-youve-been-looking-for.html