WJC Team





Content Manager

As a strategic thinker with a knack for persuasive storytelling, Samantha (Sam) joins the William Joseph team with enthusiasm and the ability to craft impactful and results-driven content across a variety of platforms. With wide-ranging agency experience both in Canada and the UK, as well as a background in Communications with Shell Canada in the oil sands, Sam brings unique insight and a passion for strategic content creation aimed to spark curiosity, inspire action and achieve client business goals.

Sam recently graduated from the MA International Public Relations and Global Communications Management program from Cardiff University in Wales, and won Student of the Year for her graduating class. Prior to this, she completed a Bachelor of Public Relations with a marketing focus from Mount Saint Vincent University in Halifax.

If she’s not at the gym, travelling, or hiking through the Rockies with her puppy Sawyer, you can likely find Sam on George Street in her hometown of St. John’s, Newfoundland, or schooling her friends at any and every Nintendo 64 game.