WJC Team





Director of Communications

As the leader of the Content team, Sam has the final say over all written materials originating on the desks within William Joseph. It’s a role she has been preparing for her whole life, with a post-secondary education that took her from Public Relations in Halifax to a Master’s in International Public Relations and Global Communications Management at Cardiff University in Wales. After that, she refined her writing skills at agencies in Canada and the UK, including a stint in communications for petroleum giant Shell Canada. Strategically oriented, persuasive, and eternally driven to deliver excellence, Sam and her team help each client find their unique voice and create authentic, compelling content to reinforce it.

Aside from practicing her wordsmith skills, Sam can be found walking the waterfronts of Vancouver with her husband Adam and their two retrievers Sawyer and Boomer, or refreshing Expedia to try and find the latest deals on flights home to her native St. John’s, Newfoundland.