Starting this week, the Vancouver Canucks will play the Boston Bruins for the Stanley Cup. First game is Wednesday.
To show support, 62 Boston Pizza locations in British Columbia have modified their branding to read “Vancouver Pizza”. The word “Boston” is stroked out and a hand written font with “Vancouver” has replaced it.
In my opinion, this is a great marketing campaign. Not only does it create attention and generate media coverage, it’s timely, clever and relevant to those living in BC. It shows community support and pride and will no doubt encourage people to come to the pub/restaurant to watch the game.
Great work Boston Pizza!
(I mean Vancouver Pizza)