If anyone knows me, I am a big real estate buff. I bought my first condo at age 20 and have been fascinated with the industry ever since. Popular areas are more sought after, easy access to major roads and surrounding amenities are also considered. On MLS, there is a somewhat new feature called “Walking Score” which determines how walkable your location is on a scale of 0 to 100, where 100 is a walker’s paradise. The theory behind this is a walkable neighborhood promotes a healthier lifestyle, greener environment (less Co2 emissions), saves money and builds community.

We can tie this same theory on the web with real estate being the space on a webpage and the walking score as the ease of use for the visitor.

Ask yourself:

  • What is your first impression of this place? In Web: The design of the website should co-exist with your company’s brand definition.
  • Are there amenities around? In Web: The design should have call to action “buckets” in strategically placed locations for easy access.
  • What is the walking score? In Web: The menu navigation needs to be clear so that the user can find the information right away.
  • One-mile in compact neighborhood (walk everywhere) vs. sprawling suburb (drive everywhere). In Web: Having a clear defined site map with not too many sub-levels is very important.

Think of all the details and you won’t be disappointment in the end product, both in buying a home and building a website!