As the new kid on the block and a recent university graduate with no work experience under my belt until now, it has been an eye opening and intriguing experience to enter into the agency world. Seeing the day to day grind of what actually goes into creating a great end product for the client, I am now beginning to say with confidence what it is exactly that I do for a career. But this wasn’t always so.

When I was fresh out of school, I began my job search, with a vague understanding of what I wanted to do. I knew I was interested in brands and brand management, particularly in fashion, and Public Relations seemed very cool and something I thought I would be good at. I became interested in all of this by following Kelly Cutrone, fashion PR guru extraordinaire in my eyes – who runs the majorly successful fashion PR firm Peoples Revolution. Through watching her on her reality TV series Kell on Earth, and through reading her book If You Have To Cry, Go Outside: And Other Things Your Mother Never Told You, that was it – I knew what I wanted to do. I knew what my calling was.

And so with my Communications degree in hand, I began applying to communications and PR agencies in Calgary. And when people would ask me what I wanted to do, and I told them I wanted to do PR and had a Communications degree, they would respond by saying, “Well what exactly is communications? What is PR? What do you do in that line of work?” And to be honest, I hadn’t a clue. The only somewhat intelligent sounding answer I could give was, “it is communicating key messages to a target audience to achieve a desired result.” Which doesn’t really say much at all in terms of the day to day activities that are needed to take place to carry out this mantra. All I knew is what I had learned in school, and frankly, many university degrees don’t teach practical workforce skills nor prepare you for what exactly your chosen career entails. I knew a bunch of theories on this or that obscure topic, and I knew how to write a damn good paper, but I had no idea myself what the subtle differences were between communications vs. marketing vs. PR vs. advertising, let alone how to explain this to other people who were demanding I be more clear about my desired line of work.

And so I kept applying and learning more about the type of work I wanted to do and the type of work I didn’t want to do. I knew I wanted to work at an agency, so that I could be exposed to all facets of the communications industry. A year passed, and still no job. Those around me said to give up on looking solely at agency positions and get my foot in the door wherever I could. I was encouraged multiple times by multiple different people to just take a reception job at an oil and gas company and work my way up from there. But I said no! I know what I want to do, and that is not going to get me there. And so I persisted. And my persistence paid off. I was blessed with this wonderful opportunity at William Joseph and I couldn’t be happier. I am definitely not on expert in my field yet, but I am learning more and more every day, and beginning to understand the nuances within the communications industry. Now when people ask me, “well what exactly do you do?” I can say with pride and confidence that I work at a communications firm and break down my day to day work and what goes into the job as a whole. Thank you so much to William Joseph for answering my knock at your door. I truly feel my foot is in the RIGHT door and I’m so excited to excel in my career with the amazing foundation that everyone here is helping me build each day.