Redefine possibility with a full suite of sweet services.

WHO WE ARE

OUR ‘WHY’ IS TO FIND YOURS.

You’re here, reading this, for a reason. So are we. We’re here to help you dig up and discover and define what that is. You might say it’s a perfect pairing.

We help companies prepare for and pursue what’s next, using once-in-a-lifetime ideas and a custom blend of marketing tools and tactics. Our approach plants seeds for long-term, well-earned success – and from the outside looking in, it’s like watching a magic show.

HOW WE DO IT

WE PROVIDE THE GENUINE WJ EXPERIENCE.

We can do (and have done) pretty much anything when it comes to marketing, because you don’t reach 20 years in the biz without a bit of sweat and tears. We’ll dive headfirst into your organization, feeling its pulse and essence so we can walk a better path together. Becoming true partners is part of the deal, so we’ll be finishing each other’s sentences in no time.

INDUSTRIES OF SERVICE

Our 'why' is to find yours.

You’re here, reading this, for a reason. So are we. We’re here to help you dig up and discover and define what that is. You might say it’s a perfect pairing.
We help companies prepare for and pursue what’s next, using once-in-a-lifetime ideas and a custom blend of marketing tools and tactics. Our approach plants seeds for long-term, well-earned success – and from the outside looking in, it’s like watching a magic show.

ENERFLEX

For many years, we have worked with Enerflex on an ad-hoc project basis. This work has encompassed logo design, brand architecture, numerous annual reports, communications, social media consultation and support, and various pieces of collateral.

HUSKY

We provided strategic guidance, design and content support, and overall consultation for a large-scale update of collateral for Husky’s HuskyPRO Rewards program. The redesigned material was deployed to market alongside an emphatic awareness campaign.

K+S POTASH CANADA

As K+S Potash Canada’s Agency of Record, we provide ongoing support for both recurring and ad-hoc projects. This includes strategic direction for recruitment and outreach campaigns, digital and print media advertising, content creation and management, and website support.

ORANO CANADA

Orano Canada mines and mills uranium in northern Saskatchewan, with a major focus on strong community involvement. We give strategic direction on public campaigns, digital and print advertising, and ad-hoc projects, as well as managing their social media presence.

TARA ENERGY SERVICES

TARA Energy Services in Grande Prairie, AB, supplies oil and gas clients with the right field equipment to get their work done. For years, we have helped them get the word out with new branding, a custom-built website, social media management, and additional collateral.

VIDO

VIDO is an internationally-recognized and prolific vaccine research facility, located in Saskatoon, SK. We have helped them establish their reputation with a new brand, strategic direction, content writing and design for marketing materials, and fully produced annual reports.

FAST GENETICS

Fast Genetics is a world-class pig genetics company based in Saskatoon, SK, working towards more sustainable food production. We worked hard to create their current brand and website, and we produce additional ad-hoc collateral and strategic direction as needed.

RADICLE

Radicle is an innovative carbon-reduction consultancy, helping companies reduce their environmental footprints. Building on the exceptional brand they already had in place, we provided them with strategic support and copywriting/editing to augment their marketing strategy.

KEYLEAF

Keyleaf is an innovative company that identifies and commercializes plant-based proteins – but for most of their 40+ year existence, they have been flying under the radar. Working together, we developed an exciting new website, digital ads, and other materials to boost their public presence.

CALGARY TELUS CONVENTION CENTRE

As events came back to a post-pandemic world, we helped the CTCC reach out to event planners and attendees across the city, province, and country – with a new brand, an updated strategy, a clever print media campaign, social media management, and digital ads.

GRANDE PRAIRIE REGIONAL TOURISM ASSOCIATION

We are the Agency of Record for the GPRTA, providing strategic, writing, and design support for the creation of a new brand, public campaigns, content marketing, digital and social advertising, and full social media management across multiple platforms.

SASKTEL CENTRE

As a major Saskatchewan event destination, SaskTel Centre needed a strong character and pride in its place. We created a new brand with an emphatic strategy and direction, web development support, and physical placemaking collateral to tie it all together.

TOURISM SASKATOON

As the Agency of Record for Tourism Saskatoon, we created the “Endless” campaign – producing new content and collateral for strategic market placement, bringing new visitors to the city, and eventually earning Saskatoon a spot on the New York Times’ must-visit list.

JUBILEE AUDITORIA

Acting as the Agency of Record for Alberta’s Jubilee Auditoria, we created a completely new brand, modernized their website (and their staff uniforms), built out marketing collateral, and ultimately paved a path toward consistent success with a solid strategic foundation.

TSUUT'INA 7 CHIEFS SPORTSPLEX

The 7 Chiefs Sportsplex is a world-class sports, fitness, and events facility, located where the Tsuut’ina Nation and the city of Calgary meet on the prairie. As the Nation readied for its grand opening, we built a customized and highly functional website to be a nexus point for the public.

ATHABASCA CATERING LIMITED PARTNERSHIP

ACLP is a 100% Indigenous-owned organization, offering turnkey hospitality, catering, janitorial, site setup, and commissary services. We created and launched a new brand and website, and as of 2022 provide strategic support and collateral, assist with content marketing, and manage their social media.

ENOCH CREE NATION

Situated in central Alberta, the Enoch Cree Nation has a long, proud history of independence and community. We helped them capitalize on this with a brand that reflected on this identity, and strategic insights and guidance that could carry them forward long into the future.

KITSAKI MANAGEMENT LIMITED PARTNERSHIP

Kitsaki Management is a group of companies focused on the economic improvement of the Lac La Ronge Indian Band in central Saskatchewan. We worked together to produce an onboarding video for new employees, emphasizing their philanthropy and telling their full brand story.

MEDICINE HAT HEALTH FOUNDATION

Serving 100,000+ people in southeastern Alberta, the MHHF raises funds to improve healthcare for the region. As their Agency of Record, we implemented a new brand, strategy, award-winning fundraising campaigns, and website, along with print/digital ad assets, marketing collateral, and social media management.

SAFELINK

SafeLink provides resources and support for people struggling with stigma and difficulties resulting from STIs and other diseases. We helped them refresh their brand, marketing collateral, and marketing strategy to better reach their audience in an authentic, engaging way.

JIM PATTISON CHILDREN’S HOSPITAL FOUNDATION

The Jim Pattison Children’s Hospital Foundation serves central Saskatchewan, raising money for better community care. For years, we have helped create marketing collateral and branding for special events and the Roughriders Lottery, offering strategic support to the accompanying campaigns.

RED DEER CHAMBER OF COMMERCE

To boost support for local businesses that were among the hardest hit during COVID, we worked with RDCC to create a unique “shop local” campaign, with its own branding, marketing materials, produced video assets, social media channels, and public awareness strategy.

PRIMARIS

Primaris is one of the largest retail real estate holders in Canada, with 35 mall properties nation-wide. During a refresh of their corporate presence, we assisted them in developing their brand, brand architecture, and many pieces of supporting collateral, such as gift cards and signage.

SCOTIABANK

As part of an overarching communications plan and new product rollout in the western provinces, we provided the leadership of the Prairie branches with strategic support and assisted with the development of their internal communications and updates.

PBA

PBA Land & Development has an extensive portfolio of properties around Calgary. To help capture their authentic story and capabilities, we created a bespoke brand, an accompanying website and microsite, and marketing collateral that would speak to their potential investors.

SIGNATURE DEVELOPMENTS

Signature Developments is a forward-facing property developer in Prince Albert, SK. As they master-planned their latest entertainment, sports, retail, and office megaproject, we not only helped to name the district – we built a website, a brand, and plenty of tradeshow/leave-behind materials.

CHATTERS

Chatters is a Canadian chain of hair salons with more than 110 locations. We helped to boost their profile with a two-month #ShareTheChatter influencer campaign – we partnered with three social media stars to share their favourite products, and designed in-store banners to spread the word.

LAST BEST BREWING & DISTILLING

In just four weeks, we went from idea to implementation for the creation and printing of unique designs and logos for three of Last Best’s ready-to-drink cocktails. Each one had its own identity while still fitting within the larger, overarching Last Best brand.

TROUBLED MONK

Ready to launch a new line of craft spirits, Troubled Monk Brewery reached out to us for help in creating a strategic brand and marketing plan. We assisted with the names of the spirits and the overall strategy and direction of the products’ launch.

Make a mark with your marketing.

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