Entrepreneurs have a unique challenge when it comes to their brand management. Their personal brand and their business’ brand are inextricably linked, which offers both opportunity and challenges. At it’s best, engaging online gives entrepreneurs an easy outlet to engage with current and potential clients. At it’s worst, it can be a platform that tarnishes your reputation and destroys your brand image.
Managing your brand online can be very simple, so long as you have a strategy. Below we’ve gathered some easy tips to ensure that your brand is best represented online.
- Google Yourself
No, it’s not vain; it’s a necessary step to research your online brand identity. Google is the tool that potential clients will initially use to get to know you and your business better. So make sure that you do your research and figure out how people are engaging with your business online. This will highlight any problem areas you may have in managing your brand. Do this regularly and you’ll be able to better understand how people are interacting with your brand.
- Build Meaningful Relationships
Using social media tools is the easiest and most effective way to spread your brand. Engage with clients on social platforms, such as LinkedIn, Twitter, and Facebook. Develop content for a blog that positions yourself as a knowledgeable source of information in your industry. Reply quickly and thoughtfully to criticisms and reviews, and always maintain a level head when engaging with your clients. The relationships that you will build online will ultimately define your brand, so ensure you are building meaningful ones.
- Stick To Your Guns
It’s easy to muddle your brand image online. Unfocused content or a few reactionary tweets to negative reviews of your business will tarnish your brand for months. The best way to combat this is to stick to your core values. Ensure that you engage online in a way that builds your brands reputation, and positions yourself in a way that is consistent with your brand values. Staying consistent, and reinforcing your core values will go a long way to building your online brand.