Learn with William Joseph

WJ Magazine

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Latest Magazine

Published semi-annually, WJ Magazine offers everything you need to know about the hottest trends in the marketing world. Each issue has insightful features on need-to-know strategies, tips on how to maximize your ROIs, and highlights of the year’s best work. Get a glimpse behind the curtain to see what goes in to running a successful, world-class creative agency. Available in print (limited) or digital downloads.

The Digital Age
Issue # 7
Innovation
Issue # 6
Western Values
Issue # 5
Marketing for Non-profit and Community
Issue # 4
WJ Legacy
Issue # 3
Defining Your Brand
Issue # 2
Compelling Advertising
Issue # 1

The Digital Age

A discussion of nationwide influencer campaigns, the growing role of digital marketing analytics and SEO, and the subtle (but well-deserved) pride of a prairie city: these are just a few of the stories you’ll find in the latest issue of WJ Magazine. Focusing on the potential of strong digital campaigns, the power of an informed online team, and the intersection of creative brand storytelling and the latest technology, this edition highlights the marketing trends of 2020 and offers advice on how to navigate an increasingly complex landscape of digital techniques and tools. Get a head start on the year to come – get your copy today.

Innovation

Be bold. Get comfortable with being uncomfortable. Take risks that will have momentum. We always say that if it excites you and scares you at the same time, it probably means you should do it. Smart marketing strategies and breathtaking creative can get you off the ground. Being brave and finding the right ally to help you embrace the change will enable you to fly. In this edition, we discuss innovative ways to grow your brand.

Western Values

William Joseph is an agency built on western values. We know firsthand that success comes from hard work and that everything worth doing is worth doing well. We believe in doing right by our customers, good in our communities, and buckling down and binding together when the going gets tough. In this edition, we share how companies with aligned corporate values create more impact and results.

Marketing for Non-profit and Community

The greatness of your company has many measures: profits, return on investment, client retention, awards or even stakeholder feedback. But as times goes on and the world changes, the ultimate measure of your company’s enduring success is its legacy. What has your company done for the community? How have you made an impact? In this edition, we share how a loyal energized community is the greatest asset a brand can have.

WJ Legacy

Fifteen years ago Ryan Townend, our CEO, had a vision to create a marketing agency grounded in strategic thinking and praised for creative genius. Even though we started with very humble beginnings, our passion and desire for success was great. In this edition, we’ll celebrating 15 great years and what’s to come at WJ.

Defining Your Brand

At WJ, we check our ego at the door and come together as one unified team to help our clients achieve their business goals and define their brand. Authenticity is at the heart of all that we do, whether we’re crafting a digital strategy or designing eye-catching creative. Our success as an agency is fueled by our clients’ success; helping our clients tap into their authenticity by defining what sets them apart, is at the core of our strategy. In this edition, we delve a little deeper into the importance of defining your brand.

Compelling Advertising

In WJ’ inaugural edition of the WJ Magazine, we share how WJ started out as a small agency with large ambitions. We are an agency that partners with clients to drive real business performance with bold creative. In this edition, we share how to create compelling solutions that are effective as they are striking and how we have infused smart strategy throughout WJ to help our clients build strong marketing strategies and campaigns.

Interested? Fill out the form below to download a digital copy.

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WJ University

Courses on How to

Market your company

William Joseph’s presentations provide a clear understanding of how to successfully market your company. These one-hour presentations cover a variety of topics. They range from evolving powerful brands to the core tenets of developing a successful strategy and positioning your company for success. With this knowledge, you will be armed with a clear direction to take your organization to the next level.

Due to the ongoing circumstances with COVID-19, all of our on-site WJU events have been cancelled until further notice. However, using online platforms, we are currently looking into ways to deliver these presentations digitally and have been active on our Youtube Channel (link to WJ youtube) and have also launched a weekly Instagram Live segment (link to WJ instagram). We will post information and updates here, as well as on our social media channels. Thank you for your interest, and we look forward to connecting with you soon.

Art & Science

Do you need to expand your current client base, or are you looking for ways to keep your existing customers engaged with all that you offer? To harness the power of branding and marketing, you have to have a plan. Random initiatives can sometimes lead to one hit wonders, but strategically addressing your brand and marketing can provoke curiosity, inspire action, and ultimately ensure long-term success. Join us at one of our Art & Science of Marketing sessions and learn how to build a brand and marketing plan that drives results.

Have you attended one of our presentations? Download the slides.

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Importance of Brand

In this WJ seminar we delve in why branding is critical when building and growing your business. Rational and emotional branding, culture, process and everything in between – your brand is so much more than simply your logo. Find out how strategic branding and clever design has the power to elevate your business to new heights.

Connecting your Business with Customers

This strategy-focused seminar will dive into the details of strategic marketing and connecting your business with customers. Join us to learn and discuss how to better understand your business’ strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.

Content Marketing in the Digital Age

Everyone’s heard that “content is king”, but that advice is now outdated. Instead, we like to say something else: “Context is king”. In this presentation, led by our Digital Manager Re Carlson and our Content Manager Sam Boyko, they teach you how to tell an effective story online in order to connect with your target audience – but also how to put digital systems in place that will track and engage with that audience. Using all the marketing tools at your disposal, you can learn how to build a customized online strategy that takes your brand to new heights.