Published semi-annually, WJ Magazine offers everything you need to know about the hottest trends in the marketing world. Each issue has insightful features on need-to-know strategies, tips on how to maximize your ROIs, and highlights of the year’s best work. Get a glimpse behind the curtain to see what goes in to running a successful, world-class creative agency. Available in print (limited) or digital downloads.
Opportunity in ChaosIssue # 8
The Digital AgeIssue # 7
InnovationIssue # 6
Western ValuesIssue # 5
Marketing for Non-profit and CommunityIssue # 4
WJ LegacyIssue # 3
Defining Your BrandIssue # 2
Compelling AdvertisingIssue # 1
Opportunity in Chaos
Focusing on how to find opportunities amidst the chaos of our times, this guide to modern-day marketing has 40 pages full of advice, insights, stories, and other highlights that will help you grow your organization, including:
- How do your brand and company culture work together?
- Why is consistent marketing so important?
- What role should data analysis play in your decisions?
- How can you turn failures into your biggest successes?
- How have organizations like VIDO, the Grande Prairie Regional Tourism Association, and the Medicine Hat & District Health Foundation navigated the past year?
We’ve put all of it – and much more – together in one issue for you to enjoy.
The Digital Age
A discussion of nationwide influencer campaigns, the growing role of digital marketing analytics and SEO, and the subtle (but well-deserved) pride of a prairie city: these are just a few of the stories you’ll find in the latest issue of WJ Magazine. Focusing on the potential of strong digital campaigns, the power of an informed online team, and the intersection of creative brand storytelling and the latest technology, this edition highlights the marketing trends of 2020 and offers advice on how to navigate an increasingly complex landscape of digital techniques and tools. Get a head start on the year to come – get your copy today.
Be bold. Get comfortable with being uncomfortable. Take risks that will have momentum. We always say that if it excites you and scares you at the same time, it probably means you should do it. Smart marketing strategies and breathtaking creative can get you off the ground. Being brave and finding the right ally to help you embrace the change will enable you to fly. In this edition, we discuss innovative ways to grow your brand.
William Joseph is an agency built on western values. We know firsthand that success comes from hard work and that everything worth doing is worth doing well. We believe in doing right by our customers, good in our communities, and buckling down and binding together when the going gets tough. In this edition, we share how companies with aligned corporate values create more impact and results.
Marketing for Non-profit and Community
The greatness of your company has many measures: profits, return on investment, client retention, awards or even stakeholder feedback. But as times goes on and the world changes, the ultimate measure of your company’s enduring success is its legacy. What has your company done for the community? How have you made an impact? In this edition, we share how a loyal energized community is the greatest asset a brand can have.
Fifteen years ago Ryan Townend, our CEO, had a vision to create a marketing agency grounded in strategic thinking and praised for creative genius. Even though we started with very humble beginnings, our passion and desire for success was great. In this edition, we’ll celebrating 15 great years and what’s to come at WJ.
Defining Your Brand
At WJ, we check our ego at the door and come together as one unified team to help our clients achieve their business goals and define their brand. Authenticity is at the heart of all that we do, whether we’re crafting a digital strategy or designing eye-catching creative. Our success as an agency is fueled by our clients’ success; helping our clients tap into their authenticity by defining what sets them apart, is at the core of our strategy. In this edition, we delve a little deeper into the importance of defining your brand.
In WJ’ inaugural edition of the WJ Magazine, we share how WJ started out as a small agency with large ambitions. We are an agency that partners with clients to drive real business performance with bold creative. In this edition, we share how to create compelling solutions that are effective as they are striking and how we have infused smart strategy throughout WJ to help our clients build strong marketing strategies and campaigns.
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Courses on How to
Market your company
William Joseph’s presentations provide a clear understanding of how to successfully market your company. These one-hour presentations cover a variety of topics. They range from evolving powerful brands to the core tenets of developing a successful strategy and positioning your company for success. With this knowledge, you will be armed with a clear direction to take your organization to the next level.
Due to the ongoing circumstances with COVID-19, all of our on-site WJU events have been cancelled until further notice. However, using online platforms, we are currently looking into ways to deliver these presentations digitally and have been active on our Youtube Channel (link to WJ youtube) and have also launched a weekly Instagram Live segment (link to WJ instagram). We will post information and updates here, as well as on our social media channels. Thank you for your interest, and we look forward to connecting with you soon.
- Art & Science
- The Social Advantage
- Connecting your Business with Customers
- Getting More Out of Digital
Art & Science
Do you need to expand your current client base, or are you looking for ways to keep your existing customers engaged with all that you offer? To harness the power of branding and marketing, you have to have a plan. Random initiatives can sometimes lead to one hit wonders, but strategically addressing your brand and marketing can provoke curiosity, inspire action, and ultimately ensure long-term success. Join us at one of our Art & Science of Marketing sessions and learn how to build a brand and marketing plan that drives results.
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The Social Advantage
This social-focused WJU webinar will cover everything you need to know about social media marketing and how to manage it for your business. Join us to learn about the importance of having a digital presence, the benefits of having your business on social media, common misconceptions, and our 5-step approach to effectively and efficiently market your business on social media.
Connecting your Business with Customers
This strategy-focused seminar will dive into the details of strategic marketing and connecting your business with customers. Join us to learn and discuss how to better understand your business’ strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.
November 30th, 10:30am – 12pm
Getting More Out of Digital
This digital-focused webinar will cover everything you need to know about digital marketing and how you can improve your own. Join us to learn how to develop and implement a digital marketing strategy covering topics on big data & targeting, defining your marketing funnel, rich media strategy, digital advertising goals, and more.
November 4th, 11am – 12pm