InnovationIssue # 6
Western ValuesIssue # 5
Marketing for Non-profit and CommunityIssue # 4
WJ LegacyIssue # 3
Defining Your BrandIssue # 2
Compelling AdvertisingIssue # 1
Be bold. Get comfortable with being uncomfortable. Take risks that will have momentum. We always say that if it excites you and scares you at the same time, it probably means you should do it. Smart marketing strategies and breathtaking creative can get you off the ground. Being brave and finding the right ally to help you embrace the change will enable you to fly. In this edition, we discuss innovative ways to grow your brand.
William Joseph is an agency built on western values. We know firsthand that success comes from hard work and that everything worth doing is worth doing well. We believe in doing right by our customers, good in our communities, and buckling down and binding together when the going gets tough. In this edition, we share how companies with aligned corporate values create more impact and results.
Marketing for Non-profit and Community
The greatness of your company has many measures: profits, return on investment, client retention, awards or even stakeholder feedback. But as times goes on and the world changes, the ultimate measure of your company’s enduring success is its legacy. What has your company done for the community? How have you made an impact? In this edition, we share how a loyal energized community is the greatest asset a brand can have.
Fifteen years ago Ryan Townend, our CEO, had a vision to create a marketing agency grounded in strategic thinking and praised for creative genius. Even though we started with very humble beginnings, our passion and desire for success was great. In this edition, we’ll celebrating 15 great years and what’s to come at WJ.
Defining Your Brand
At WJ, we check our ego at the door and come together as one unified team to help our clients achieve their business goals and define their brand. Authenticity is at the heart of all that we do, whether we’re crafting a digital strategy or designing eye-catching creative. Our success as an agency is fueled by our clients’ success; helping our clients tap into their authenticity by defining what sets them apart, is at the core of our strategy. In this edition, we delve a little deeper into the importance of defining your brand.
In WJ’ inaugural edition of the WJ Magazine, we share how WJ started out as a small agency with large ambitions. We are an agency that partners with clients to drive real business performance with bold creative. In this edition, we share how to create compelling solutions that are effective as they are striking and how we have infused smart strategy throughout WJ to help our clients build strong marketing strategies and campaigns.
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Courses on How to
Market your company
William Joseph’s presentations provide a clear understanding of how to successfully market your company. These one-hour presentations cover a variety of topics. They range from evolving powerful brands to the core tenets of developing a successful strategy and positioning your company for success. With this knowledge, you will be armed with a clear direction to take your organization to the next level.
Art & Science
Do you need to expand your current client base, or are you looking for ways to keep your existing customers engaged with all that you offer? To harness the power of branding and marketing, you have to have a plan. Random initiatives can sometimes lead to one hit wonders, but strategically addressing your brand and marketing can provoke curiosity, inspire action, and ultimately ensure long-term success. Join us at one of our Art & Science of Marketing sessions and learn how to build a brand and marketing plan that drives results.
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Importance of Brand
In this WJ seminar we delve in why branding is critical when building and growing your business. Rational and emotional branding, culture, process and everything in between – your brand is so much more than simply your logo. Find out how strategic branding and clever design has the power to elevate your business to new heights.
Connecting your Business with Customers
This strategy-focused seminar will dive into the details of strategic marketing and connecting your business with customers. Join us to learn and discuss how to better understand your business’ strengths/weaknesses, industry, environment, competition, as well as your customer, and how to position your company to showcase its unique value.
Marketing for Non-Profits
Canada’s non-profit sector is growing, and fast. Despite often limited budgets, non-profits can have strong brands and marketing programs. At William Joseph, we believe it all begins with the “why”. In our WJ University, Marketing for Non-Profits sessions we share our approach to creating balanced marketing brands and strategies that are awareness-based and fundraising specific. Learn how to make your non-profit stand up and stand out.