So, you’ve set up your business’s social media accounts. You’ve invested in winning digital and traditional ads. You’ve spent hours trying to make your products and services accessible and clear – but even so, there’s still something missing. This can quickly become an obstacle, because studies show that people who are thinking about a new purchase want to research the company they’re buying from and form a strong connection with them.
Now, as millennials and Gen Z hold more and more influence, successful companies are adapting to the factors that matter most to these younger generations. For many, it’s not just about what companies sell. It’s about how the companies act, the values they maintain, and the culture they create. All of this adds up to a whole brand experience, which matters just as much – and for some, even more – than traditional marketing routes.
Important milestones, showing off your company’s culture, and being honest about philanthropy and successes should be a key part of your marketing strategy. Here are some ways to showcase those wins, the right way.
Celebrating Company Culture and Milestones
A great company culture is more than a monthly team lunch and some generic gift cards at the holidays. It involves getting to know each other, encouraging success, and making communications personal and profound. It takes more effort, but the rewards are immense.
When you have an amazing team that really connects, you’ll want to tell the world about it. This not only improves morale around the office, but it also shows current and prospective customers that your people are reliable and engaged. It shows that you value your employees and care about their success within your organization, which translates to a better perception of your business by those outside of it.
Remember that younger generations are putting more and more stock in how a company treats their employees, away from the PR campaigns and curated social posts. Highlighting the personalities and people behind your brand adds a personal touch, in a world of faceless tech giants and ever-increasing online capabilities. Showcasing the actual humans behind your company’s policies and practices gives personality, credibility, and authenticity to your brand.
In turn, this contributes to long-term company success, enabling milestones of growth or longevity – 1000 customers, 10 years in business, and so on. Look at these as ways for your whole network to celebrate, because they all helped make it happen, inside your organization and beyond its walls. Bring everyone in with spotlight posts, special sales, unique event branding, and more. Use your imagination, and as long as you keep it authentic, it will become one more part of your overall story.
How to Use Case Studies and Successes
Proven examples of your work will go a long way when attracting new customers – and you should be able to celebrate innovative, clever solutions to past problems you have encountered in your operations. Case studies and glowing reviews show off your expertise and reliability, while emphasizing your approach to creating solutions as well.
New customers and clients can envision their own successes by using your case studies as a metric. They also act as appreciation for your current client base, keeping them engaged and returning to your business for future endeavours.
What is Corporate Philanthropy?
Nurture the relationships within your community by contributing to its wellbeing. When you do, get comfortable talking about it! Get your current and new customers involved, too – as you position your brand as an industry leader and community pillar, it will keep your name top of mind and inspire others to follow suit. The benefits go beyond the organizations or people you are directly impacting; giving back can foster feelings of good will and trust towards you and your operations, too.
When it comes to chatting up your own accomplishments, it may seem like you are simply bragging for the sake of it. But look at it from an external perspective: your company culture is great, your employees are awesome, and your capabilities are always on the rise.
Don’t be afraid to show off your creativity and style, involve new voices and perspectives, and broaden your brand’s horizons. And don’t forget, if you need help – WJ is here! Our teams are ready to help you make the most out of your stories, and get your wins out in front of the world.