With a lack of general awareness about their tireless work and educational resources, WRSOS wanted to rebrand in 2021 and build a bigger presence within Saskatchewan. Our strategists dug deeply into the sector that WRSOS operates in and emerged with a revitalized new brand full of precise and promising key messages. From there, our creative teams made a striking new logo and wordmark, garnering an immediately positive response and a huge wave of enthusiasm from the organization and beyond. Sales of shirts, hats, and other merchandise with the new branding spiked, and remain popular now, over a year since the initial launch.