Primaris Project Highlight
Gift Card Promo _ Primaris REIT
Primaris is a Canada-wide property management organization, focused on commercial retail spaces in major secondary markets. With nearly 20 malls across the country, their properties are a prominent presence and landmark in many communities. As such, Primaris focuses strongly on bringing people together and enhancing their collective experience.
In 2021, Primaris was ready to launch a line of gift cards that could be used at any of their malls across the country. They knew they had limited space and time to convey the value of this program to customers, so they needed direct and memorable graphics and text to place around their properties. We created a series of short and punchy posters, digital displays, and other physical materials that were all easily discernible at a distance, subtly encouraging people to pick one of the gift cards up as a present for their friends and family in other cities.