Curious Invitation Project Highlight
'The Curious Invitation' _ William Joseph Communications
For Christmas of 2021, we wanted to do something different for our clients. Something that could stand alone as a piece to be proud of, but also tie into an indefinite campaign of holiday communications in the years to come. So, we thought… what better way to tell a never-ending story, than with a story itself?
We chose the premise of the story – an allegory about guiding our clients through their marketing journey – and wrote a full-length storybook in rhymes and verses. We knew this would allow us to layer in a message to clients, while also giving them a fun resource to read to their children
We commissioned custom illustrations to match the whimsical art style we were after, using colourful imagery of animal characters to set a universal and diverse tone. Each book was printed and mailed out in a specially designed box and binding, and a digital version was mapped onto a scrollable landing page.
This project won three 2022 Anvil awards (Direct Marketing, Illustration Series, and Business-to-Business) as well as a Merit Award (Craft Illustration).