Challenge

Insights

Throughout the 2021 holiday season and into the new year, the RDCC wanted to bring more traffic to small businesses and incentivize people to shop more locally. To do so, we created the “Love Local” campaign – a multi-channel blitz across social media and storefronts that had contests, giveaways, discounts, and other perks that emphasized the importance of supporting local businesses. Anchored by a vibrant colour scheme and bold collateral at participating shops, the campaign spurred massive awareness within Red Deer, leaving an impression that still continues to this day.

Results