Primaris – Gift Cards

Gift Card Promo

If you’ve spent any time in shopping malls in Canada, chances are pretty good that you’re familiar with Primaris – even if you don’t know it yet. They’re a national property management organization, with more than 20 commercial retail spaces across major secondary markets. But these malls are more than just the buildings themselves. They’re landmarks, gathering places, and key players in the communities they call home. 

Services Used

  • Creative Services
  • Digital Marketing
  • Public Relations
  • Strategy & Planning

Back in 2021, we were on hand to help Primaris with a variety of marketing needs, from ad-hoc crisis communications to large-scale brand messaging. But one of our favourite short-and-sweet projects was a line of gift cards that the company was getting ready to launch.

These cards were unique in that they could be used at any of the dozens of malls across the country, no matter where they were purchased. But Primaris understood that they had limited space and time to convey the value of this program to customers in the midst of holiday shopping. So, they wanted to spread the word using direct, memorable graphics and text around their properties.

We created a series of short and punchy posters, digital displays, and other physical materials that were all easily discernible at a distance. Toss in a headline that’s right to the point, and would you look at that – a gift-wrapped gift card campaign, ready for the market.

 
 

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