Challenge

Insights

From there, we designed the “Grande Plan” campaign: ready-made itineraries rolled out for different day or weekend trips, bolstered with social support and plenty of community buzz. Traffic to the website and social profiles saw a huge increase in the months following the launch. Public awareness of interesting new “things to do in the Grande Prairie region” and great local businesses reached new heights as people emerged from lockdowns and craved new adventures.

In 2022, acting as Agency of Record, our brand redesign, destination marketing plan, digital ad campaign, and various other small projects continued the previous year’s momentum.

Results