As businesses gear up for a new year, a look at digital marketing trends can help inform your marketing strategy and up your digital game. Now, more than ever before, the way businesses connect with their customers online can mean the difference between a long-lasting relationship or a one-click stand. We’ve included our five favourite digital trends that we think can be most easily adopted by businesses big and small. By adding the following trends to your list of New Year’s resolutions this year, you’ll help maximize your marketing initiatives and streamline your strategy.
Video Takes Centre Stage
One of the biggest digital trends this year is an emphasis on video content. Video is one of the most captivating and powerful ways to grab your audience’s attention and keep it. In the past few years, the rise in popularity of video on social media platforms – think Snapchat and your video-heavy Facebook newsfeed – not to mention the sheer dominance of YouTube, proves that video is here to stay. Businesses who haven’t yet dabbled in video content have a world of opportunity at their lens. As always, strategy and consistency is key. Marketing agencies, like William Joseph can help clients establish a digital presence through video that is on-brand and consistent with their business goals and objectives.
Consumers crave authentic connection, and live-streaming allows businesses to create engaging, interactive experiences with their customers. New and improved live-streaming technologies combined with faster connection speeds make live-streaming more accessible to all. Platforms like Facebook Live and Periscope make it easy for businesses to go live, whether it’s to announce a new business initiative, promo or product launch. With enhanced interaction at the forefront of your strategy, consider live-streaming to increase user engagement while creating an experience that looks and feels authentic.
Content Is King
In the realm of marketing, content reigns supreme. An emphasis on bigger and better content in 2017 is paramount to a successful digital strategy. With attention spans on the decline, a need for dense, creative content is what will set your content strategy apart. To establish yourself as an industry leader, you first need to be a thought leader – not always an easy task in an oversaturated market of brands all vying for a piece of the pie. Focus on the quality of your content over quantity. Don’t blast your audience with generic messaging; keep your content informative, relevant and engaging. Time is money, and the longer you can hold your viewer’s attention with captivating content, the better.
Email and newsletter subscriptions are one of the most powerful metrics for measuring the success of your content marketing strategy. Targeting specific user actions through marketing automation makes it easier than ever to create customized, relevant e-newsletters to grow your audience base and build brand loyalty. Move away from generic email content and towards content that creates compelling customer experiences. E-newsletters can become your most influential marketing tool when used strategically. Give your emails the attention they deserve and watch your subscription list rise.
With an influx of consumer data on-hand, it’s easy for marketing strategists to focus on right-time metrics. We know on what day and during what times users are most active, and a trend this year will be an emphasis on data-driven marketing strategies. Connecting with your customers when they’re most active online ensures that you’re maximizing the exposure of your marketing spend. Data visualization tools can also help you understand and make the most of an often overwhelming supply of data. Tools like Tableau and Raw will help you visualize the metrics that mean the most to your business and can help position your business for success. Enlisting the help of experienced data technicians will help you make sense of your metrics. Developing a marketing strategy that takes into consideration the data surrounding your consumers’ behaviour will ensure your strategy is strong and help bring you success.
Today’s technologies create endless possibilities to connect with your customers through strong, strategic digital marketing campaigns. Knowing where to begin can be a challenge, but aligning with marketing professionals who are well-versed with the latest technologies can help your business achieve its goals. We think these five digital marketing trends can be easily adopted to help you build a successful strategy. The team at William Joseph is ready to tackle your marketing challenges and help position your business for success. We can’t wait to see what the new year holds.