Being original means telling your story in a way that is authentic, compelling and differentiating. That means being bold, imaginative, and unapologetic in who you are – and having the courage to take risks that have momentum. We always say that if it excites you and scares you at the same time, it probably means you should do it. Some of our most successful clients got where they are not because they feared change, but because they joined us in facing it.