William Joseph Communications

Warwick Structures Group

Merging the industry leaders in structure and steel fabricating, Warwick Structures Group is the new identity of the conglomerate that was previously working independently under the umbrella of PTW Group. While remaining under the parent company but now combined under the Warwick name, William Joseph was contacted to do a complete overhaul of their corporate branding to signify the unification of Tarpon Structures, Warwick Industries Ltd., and Kent Steel.

Keeping a unified voice while combining the unique corporate personality of three companies was an obvious challenge. We had to create a brand that represents the expanding group both internally and externally, while also satisfying the desires of executives. This required developing preliminary branding tools that unify while paying tribute to the branding that these companies had used before.

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Warwick – Digital Ads

William Joseph spread the announcement of Warwick Structures group through a variety of mediums. The project began with a digital marketing campaign strategy. Once the strategy team had laid out the plan, our creative team designed ads that compelled Warwick’s target audience to visit its site.

One part of the campaign included a retargeting campaign through Google AdWords. Remarketing is the digital equivalent of a callback. Once a user has left Warwick’s website, we were able to place advertisements on pages that the person had moved on to and remind the person to visit Warwick’s site.

With print, environmental, and now digital ads, Warwick’s new brand can be seen across a wide berth of media.

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Warwick – Trade Show

Competition for attention at trade shows is fierce, and it takes great design to stand out from the crowd. Using the newly developed Warwick Structures Group branding, William Joseph designed and produced great environmental pieces that could be used for a variety of trade shows for years to come.

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Warwick – Marketing Collateral

Warwick Structures group has continued to contract William Joseph to produce a wide variety of marketing pieces that leverage the strength of its refined brand. From brochures and flat sheets, to apparel and tradeshow displays, we have applied Warwick’s brand to marketing pieces in various mediums.

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Warwick – Website

Once the visual and written brand was defined, our team began developing a new corporate website for Warwick. The website acts as the face of Warwick online and needed to reflect the tangible assets of the company. The project included a digital marketing strategy to increase the visibility of the site and ensure strong traffic to the site.

 http://www.warwicksg.com/

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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