William Joseph Communications

Warwick Structures Group

Merging the industry leaders in structure and steel fabricating, Warwick Structures Group is the new identity of the conglomerate that was previously working independently under the umbrella of PTW Group. While remaining under the parent company but now combined under the Warwick name, William Joseph was contacted to do a complete overhaul of their corporate branding to signify the unification of Tarpon Structures, Warwick Industries Ltd., and Kent Steel.

Keeping a unified voice while combining the unique corporate personality of three companies was an obvious challenge. We had to create a brand that represents the expanding group both internally and externally, while also satisfying the desires of executives. This required developing preliminary branding tools that unify while paying tribute to the branding that these companies had used before.

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Warwick – Digital Ads

William Joseph spread the announcement of Warwick Structures group through a variety of mediums. The project began with a digital marketing campaign strategy. Once the strategy team had laid out the plan, our creative team designed ads that compelled Warwick’s target audience to visit its site.

One part of the campaign included a retargeting campaign through Google AdWords. Remarketing is the digital equivalent of a callback. Once a user has left Warwick’s website, we were able to place advertisements on pages that the person had moved on to and remind the person to visit Warwick’s site.

With print, environmental, and now digital ads, Warwick’s new brand can be seen across a wide berth of media.

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Warwick – Trade Show

Competition for attention at trade shows is fierce, and it takes great design to stand out from the crowd. Using the newly developed Warwick Structures Group branding, William Joseph designed and produced great environmental pieces that could be used for a variety of trade shows for years to come.

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Warwick – Marketing Collateral

Warwick Structures group has continued to contract William Joseph to produce a wide variety of marketing pieces that leverage the strength of its refined brand. From brochures and flat sheets, to apparel and tradeshow displays, we have applied Warwick’s brand to marketing pieces in various mediums.

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Warwick – Website

Once the visual and written brand was defined, our team began developing a new corporate website for Warwick. The website acts as the face of Warwick online and needed to reflect the tangible assets of the company. The project included a digital marketing strategy to increase the visibility of the site and ensure strong traffic to the site.

 http://www.warwicksg.com/

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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