Warwick Structures Group
Merging the industry leaders in structure and steel fabricating, Warwick Structures Group is the new identity of the conglomerate that was previously working independently under the umbrella of PTW Group. While remaining under the parent company but now combined under the Warwick name, William Joseph was contacted to do a complete overhaul of their corporate branding to signify the unification of Tarpon Structures, Warwick Industries Ltd., and Kent Steel.
Keeping a unified voice while combining the unique corporate personality of three companies was an obvious challenge. We had to create a brand that represents the expanding group both internally and externally, while also satisfying the desires of executives. This required developing preliminary branding tools that unify while paying tribute to the branding that these companies had used before.