William Joseph Communications

Warwick Structures Group

Merging the industry leaders in structure and steel fabricating, Warwick Structures Group is the new identity of the conglomerate that was previously working independently under the umbrella of PTW Group. While remaining under the parent company but now combined under the Warwick name, William Joseph was contacted to do a complete overhaul of their corporate branding to signify the unification of Tarpon Structures, Warwick Industries Ltd., and Kent Steel.

Keeping a unified voice while combining the unique corporate personality of three companies was an obvious challenge. We had to create a brand that represents the expanding group both internally and externally, while also satisfying the desires of executives. This required developing preliminary branding tools that unify while paying tribute to the branding that these companies had used before.

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Warwick – Digital Ads

William Joseph spread the announcement of Warwick Structures group through a variety of mediums. The project began with a digital marketing campaign strategy. Once the strategy team had laid out the plan, our creative team designed ads that compelled Warwick’s target audience to visit its site.

One part of the campaign included a retargeting campaign through Google AdWords. Remarketing is the digital equivalent of a callback. Once a user has left Warwick’s website, we were able to place advertisements on pages that the person had moved on to and remind the person to visit Warwick’s site.

With print, environmental, and now digital ads, Warwick’s new brand can be seen across a wide berth of media.

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Warwick – Trade Show

Competition for attention at trade shows is fierce, and it takes great design to stand out from the crowd. Using the newly developed Warwick Structures Group branding, William Joseph designed and produced great environmental pieces that could be used for a variety of trade shows for years to come.

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Warwick – Marketing Collateral

Warwick Structures group has continued to contract William Joseph to produce a wide variety of marketing pieces that leverage the strength of its refined brand. From brochures and flat sheets, to apparel and tradeshow displays, we have applied Warwick’s brand to marketing pieces in various mediums.

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Warwick – Website

Once the visual and written brand was defined, our team began developing a new corporate website for Warwick. The website acts as the face of Warwick online and needed to reflect the tangible assets of the company. The project included a digital marketing strategy to increase the visibility of the site and ensure strong traffic to the site.

 http://www.warwicksg.com/

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Twitter

Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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