William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon Explore YXE

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Twitter

Friday, September 22nd, 2017 at 8:14am
Fresh Reads Friday... is that a thing? We think it has potential... check out this blog we thought was interesting! https://t.co/COYyM6siQB
Thursday, September 21st, 2017 at 12:48pm
#YXE! Register for our "Connecting your Business Customers" seminar now! It's FREE! https://t.co/n7pWb7aSf6 https://t.co/DEaW1d231o wj_agency photo
Tuesday, September 19th, 2017 at 9:51am
NEW BLOG! We had to dig deep into the complex minds of our creative department for this one. Check it out!
https://t.co/R2Cbt5gf0L https://t.co/tRy4wNJ9DM
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, September 23rd, 2017 at 11:34am
So excited for our new creative for PSAC's Stars and Spurs Gala to be released this week. Be sure to save the date and visit www.starsandspursgala.ca.
William Joseph Communications
William Joseph CommunicationsSaturday, September 23rd, 2017 at 5:15am
Grande Prairie: you made our first week so welcoming that we decided to run another day of sessions on the Art and Science of Marketing at the Chamber. If you want to learn about branding, marketing and communications and about our agency come on down this Thursday at 1130 am or 3 pm. Register at https://www.eventbrite.ca/e/the-art-and-science-of-effective-marketing-tickets-38160758857
William Joseph Communications
William Joseph CommunicationsFriday, September 22nd, 2017 at 11:09am
WJ has gained another awesome team member! Meet Tomiisin, our newest strategist. Tomiisin brings his experience working on consulting and marketing projects across Europe, North America and Africa to the Strategy team.

Tomiisin is a huge soccer fan and coached his department both at Undergraduate and Masters level. He also loves to travel, watch movies and the odd time he is motivated, hit the gym.

Tomiisin has an undergraduate degree in Economics and recently graduated from Queen’s University where he completed his masters degree in International Business. WJ is excited to welcome Tomiisin to the squad!
William Joseph Communications
William Joseph CommunicationsThursday, September 21st, 2017 at 3:42pm
Saskatoon! Our Director of Strategy, Jordan, is giving his "Connecting your Business with Customers" seminar on Thursday, October 5th. The valuable content is the best part, but it certainly doesn't hurt that there is no cost to attend! Register your spot today!

https://www.eventbrite.ca/e/wj-university-connecting-your-business-with-customers-tickets-35468264534
William Joseph Communications
William Joseph CommunicationsWednesday, September 20th, 2017 at 10:47am
Have you gotten your hands on the latest issue of WJ Magazine? This issue celebrates some of our milestone clients, includes an articles such as our favourite digital trends of 2017 and puts you to the test when it comes to your networking prowess! Download it today, or stop by our office for a visit and grab a hard copy!

https://www.williamjoseph.com/wj-magazine/

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