William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon – Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon – Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon – Explore YXE

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Twitter

Tuesday, February 13th, 2018 at 11:16am
We know companies often run in to this question, and have written a blog about the topic ourselves. As always, @Forbes delivers some awesome insight!

https://t.co/zNQqfz3B1Y
Thursday, February 8th, 2018 at 8:17am
The WJ entourage all showed up to support Ryan at Global Saskatoon​ today, while he films his ADvice segment! #YXE #SquadGoals https://t.co/uTNnpZkhNn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsWednesday, February 14th, 2018 at 12:37pm
Happy Valentines Day from Team WJ!!
William Joseph Communications
William Joseph CommunicationsWednesday, February 14th, 2018 at 10:47am
Team WJ is growing... AGAIN! We are looking to add to our digital team with a web developer who is creative, dynamic and enjoys taking on a challenge. Sound like you? Or do you know someone that fits? Send your resume and cover letter to: info@williamjoseph.com
William Joseph Communications
William Joseph CommunicationsTuesday, February 13th, 2018 at 2:05pm
At WJ, we love incorporating innovative new technologies into our days, which is why we are thrilled to have QuirkLogic, Inc. “join” the WJ team! Thanks to Ali, Mac and the rest of the Quirk team for stopping by our office today to get us all set up! Let the collaborative ideation begin!
William Joseph Communications
William Joseph CommunicationsFriday, February 9th, 2018 at 12:50pm
In 2014, William Joseph partnered with the largest arena in Saskatchewan, SaskTel Centre, to completely overhaul and re-energize their brand. Having worked with them since then on numerous projects, we were thrilled when they asked us to design their 30th Anniversary logo!
William Joseph Communications
William Joseph CommunicationsThursday, February 8th, 2018 at 11:14am
The WJ entourage all showed up to support Ryan at Global Saskatoon today, while he films his ADvice segment! #SquadGoals

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