William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon Explore YXE

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Twitter

Monday, October 16th, 2017 at 8:58am
Happy #SBW2017 #YYC! We are getting in the spirit by hosting 3 WJU sessions at our office tmr. Only 3 spots left! https://t.co/UPIR9Tw5Ym https://t.co/KHQsVmVXrs wj_agency photo
Monday, October 16th, 2017 at 8:57am
RT @StaceyNGreer: Thank you William Joseph Communications for the prize given of your Services. I can’t wait to meet with you to discuss th…
Monday, October 16th, 2017 at 8:57am
RT @brycemckenzie: "Just about every time, cost matters more than price, and shopping for price is a trap."

Price vs. cost https://t.co/g…
Friday, October 13th, 2017 at 12:24pm
We were in #YQF in September for the Red Deer Oil & Gas Expo - check out the video we made from our time there! https://t.co/ZyINW4EDFG #YYC

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph Communications added 5 new photos.Wednesday, October 18th, 2017 at 11:28pm
The Small Business Week Gala in Red Deer is a huge success! Congrats to everyone nominated, the winners and to all entrepreneurs living their passion. So glad to meet so many great people tonight and make this wonderful city one of our new homes!
William Joseph Communications
William Joseph CommunicationsWednesday, October 18th, 2017 at 2:50pm
William Joseph Communications
William Joseph CommunicationsWednesday, October 18th, 2017 at 11:24am
Today is your last chance to reserve your spot for "The Importance of Brand", a WJU seminar led by our creative director, Jason. The seminar takes place tomorrow, at 11:30. There is no charge to attend but we only have 3 spots left!

https://www.eventbrite.ca/e/wj-university-what-is-brand-tickets-38060371596
William Joseph Communications
William Joseph Communications shared Tourism Saskatoon's video.Tuesday, October 17th, 2017 at 7:45pm
So proud to call Saskatoon one of our homes for WJ. Great job to our client Tourism Saskatoon on creating such a great video!
William Joseph Communications
Tourism Saskatoon
We've been keeping it a bit of a secret...Taverna Italian Kitchen Village Guitar & Amp Co. Escape Sports LB Distillers Riversdale District Rouge Gallery Divas Nightclub Saskatoon Pride Festival Little Grouse Anthology Home Collection SaskTel Centre UNA pizza + wine DTNYXE Ayden Kitchen & Bar Saskatoon Blades Hockey Club Saskatchewan Rush One Yoga Saskatoon Prairieland Park TCU Place Apex Trampoline ParkDrift Sidewalk Cafe & Vista Lounge Saskatoon Farmers' Market Western Development Museum Little Bird Patisserie & Cafe Delta Hotels by Marriott Bessborough SaskTel Saskatchewan Jazz Festival Canadian Light Source Wanuskewin Heritage Park Broadway District Meewasin
William Joseph Communications
William Joseph CommunicationsTuesday, October 17th, 2017 at 12:00pm
The energy industry has faced huge changes over the last few years, meaning that more than ever, Albertans are realizing their entrepreneurial dreams. Taking the plunge and launching a start-up can seem scary, with an infinite number of things to consider - marketing being just one of them. Marketing is a vital aspect to the success of your venture, however, and should not be left as an afterthought. In this weeks blog, we break down how and where to begin down your marketing path!

https://www.williamjoseph.com/blog/building-start-brand-begin/

Instagram

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