William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon – Explore YXE

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Tourism Saskatoon – Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon – Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Twitter

Thursday, June 14th, 2018 at 1:31pm
What do you think people say about your brand when you're not there? #YYC #Marketing https://t.co/LurguvDKyT wj_agency photo
Wednesday, June 13th, 2018 at 3:19pm
Energy Series Part 3!

There are hundreds, if not thousands of energy companies in Canada, and specifically Alberta, so how do you get potential customers to notice you? We've got some tips!

https://t.co/0T7uaFvCww
Tuesday, June 12th, 2018 at 12:56pm
We made a new video!
Featuring some of our incredible clients, our creative director, our director of strategy, and our fabulous CEO, our mission was to capture the true essence what WJ is; who we are, what we do, and most importantly, WHY we do it. #YYC

https://t.co/EqROpNyB8n
Thursday, June 7th, 2018 at 10:12am
What better way to network & meet new connections than on a sunny patio?! The weather is cooperating with us which means it's going to be PATIO fun at @Ranchmans tonight for Ryan's Roundup! Who's joining us?! Event starts at 4:30 #YYC #YYCNetworking
https://t.co/XgLlWd9b6C https://t.co/shhokpHOvg
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