William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon – Explore YXE

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Tourism Saskatoon – Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon – Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Twitter

Monday, October 15th, 2018 at 7:53am
We're hosting 2 WJU sessions in #GrandePrairie this Wednesday - Connecting your Business with Customers and the Importance of Brand. Limited seats available, reserve your spot now! https://t.co/SshFAMrQbu https://t.co/ERSl4Y5H7B wj_agency photo
Thursday, October 11th, 2018 at 8:10am
We’re ready to spin for a cause this weekend! The YXE team is participating in the STARS Ryde the Hanger fundraiser this Saturday and need your help to achieve our goals! Click the link below to donate on behalf of our team – we’ll do you proud! https://t.co/eacXyoLiRl https://t.co/ePMuGGrohg wj_agency photo
Wednesday, October 10th, 2018 at 1:45pm
We're proud to sponsor the #CannabisComplianceEvent at The Ranchmens Club on Oct 17 and we'd love to see you there! Learn about the pros and cons of legalization from a professional lens. Get your tickets: https://t.co/AKKlx8BOwG
Tuesday, October 9th, 2018 at 1:25pm
What you know about #squadgoals? 😎 Matching hats for Team WJ seemed like an obvious next step! https://t.co/mMR4CKkr95 wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph Communications added 2 new photos.Monday, October 15th, 2018 at 10:27am
Grande Prairie we're coming for you! We're hosting TWO WJU sessions this Wednesday, October 17th at 9 a.m. and 2:30 p.m. Reserve your spot now to hear from our Director of Strategy Jordan McGill on Connecting your Business with Customers and Creative Director Jason Miller on the Importance of Brand. Spots are limited, sign up now!

https://www.eventbrite.ca/o/william-joseph-communications-10752246528
William Joseph Communications
William Joseph Communications added 5 new photos.Saturday, October 13th, 2018 at 9:58pm
William Joseph is a proud supporter of the World Professional Chuckwagon Association. This year we had our own World Famous William Joseph Communications Finish Line and tarp at the Calgary Stampede. Tonight we sponsored the Rookie Outrider Award and couldn’t be more proud of the winners for the evening! Congratulations on a job well done.
William Joseph Communications
William Joseph CommunicationsFriday, October 12th, 2018 at 1:10pm
Quality over quantity, always. #FridayInspo
William Joseph Communications
William Joseph CommunicationsFriday, October 12th, 2018 at 12:57pm
Never too young to be a WJ fan rocking our gear!
William Joseph Communications
William Joseph Communications added 16 new photos.Thursday, October 11th, 2018 at 11:47pm
Our Red Deer one year anniversary was a huge success! Thanks to all our clients and fans for your support over the year!

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