William Joseph Communications

Tourism Saskatoon

Tourism Saskatoon is a membership-based, non-profit visitor and convention bureau marketing Saskatoon and region as a destination of choice for leisure and business travel. Services include convention and events attraction, media relations, and membership services advocacy. Tourism Saskatoon is one of only a handful of internationally accredited destination marketing organizations in Canada.

As agency of record for Tourism Saskatoon since March 2012, William Joseph has developed a series of innovative and effective campaigns for the organization resulting in significant positive awareness generation and brand equity.

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Tourism Saskatoon – Endless Campaign

In early 2014, Tourism Saskatoon required a groundbreaking campaign for the year that would align with its marketing strategy and build upon its brand equity. William Joseph crafted a captivating campaign concept. Entitled “Endless”, the campaign focuses on the remarkable elements that make Saskatoon a special place, including the city’s “Endless Cuisine” and its “Endless Romance”.

William Joseph is continuing to evolve the campaign for use across the country, now leveraging tourist psychographic data collected by Destination Canada. Primarily through print and digital media, the Endless campaign continues to engage and motivate Canadians to favour Saskatoon when selecting a travel destination.

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Tourism Saskatoon – Experience Pass

In order to motivate tourists to visit Saskatoon and boost hotel sales, Tourism Saskatoon employed WJ to help launch a creative promotional campaign in 2013, called the Experience Pass. To reward customers of participating hotels, the Experience Pass incentivized tourists to participate in activities around the city and stay longer to get more value from the discounted pass. To promote the program, a wide variety of advertising was executed, including radio, digital, and print.

 

 

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Tourism Saskatoon – Explore YXE

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Twitter

Thursday, April 19th, 2018 at 6:24am
Our office manager Lisa is an Italian import and shared with us a super cool event called Fuori Salone (Outside the Fair) that happens in Milan for 2 weeks, every year in April.

https://t.co/5UK4rMLeEe

Check it out!
Tuesday, April 17th, 2018 at 7:58am
#NEWBLOG - Which of these situations is a better incentive for you to buy: seeing an ad for fresh baked bread in a magazine or smelling the same fresh baked bread as you walk passed the open door of the bread shop? #YYC #Marketing

https://t.co/CmZXgEmDJR https://t.co/iiBsulwmYj
wj_agency photo
Monday, April 16th, 2018 at 12:50pm
Your website is often the first point of contact with a consumer... and you know what they say about first impressions! This was an awesome blog post from @CreativeBloq, keeping us on top of the web trends!

https://t.co/ye8Pbrt1pW

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSunday, April 22nd, 2018 at 5:28pm
Pop up session this Tuesday, April 24 at 230 pm at our Red Deer Office! Grown your business through strategic branding and marketing. RSVP at https://www.eventbrite.ca/e/grow-your-business-through-strategic-branding-and-marketing-tickets-45416754736
William Joseph Communications
William Joseph CommunicationsThursday, April 19th, 2018 at 9:21am
Our Office Manager Lisa is an Italian import and shared with us a super cool event called Fuori Salone (Outside the Fair) that happens in Milan for 2 weeks, every year in April. The City of Milan organizes thousands of events around the city to promote art and design. Lisa attended the University of Milan, and shared with us the art installations that her alma mater put it in its gardens:

https://www.archdaily.com/892847/7-installations-to-watch-out-for-at-the-2018-milan-design-week

Check it out!
William Joseph Communications
William Joseph CommunicationsTuesday, April 17th, 2018 at 6:18pm
Our WJ family is growing (with more than just team members!) Our Art Director, Terrin Daemen welcomed a beautiful baby boy, Hayden Danilo Daemen on March 8th, 2018. Congratulations to Terrin and Adrian!
William Joseph Communications
William Joseph CommunicationsTuesday, April 17th, 2018 at 10:21am
Which of these situations is a better incentive for you to buy: seeing an ad for fresh baked bread in a magazine or smelling the same fresh baked bread as you walk passed the open door of the bread shop?

Sensory marketing is a powerful tool - but what is it exactly? Read our latest blog to find out!

https://www.williamjoseph.com/blog/sensory-marketing-make-brand-irresistible-without-saying-word/
William Joseph Communications
William Joseph CommunicationsTuesday, April 17th, 2018 at 8:52am
Just in time for the 2018 IEEE​ PES Transmission & Distribution Conference & Exposition in Denver, we launched Helical Pier Systems (HPS)'s brand new website! Check it out, and if you are at the IEEE conference, make sure you stop by the HPS booth and say hi!

https://www.hpspile.com/

Instagram

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