Servicing Saskatoon and Prince Albert, Saskatchewan, TECH Electric Ltd. is a provider of electrical services for commercial and industrial projects. The company has been in business for 33 years and employs 24 full-time personnel and additional electricians on a project-by-project basis.
TECH engaged William Joseph to develop an effective corporate website in order to enhance the company’s professional image, provide useful information and ultimately attract more clients, skilled tradespeople and office staff.
As a first step to optimally developing the site, as well as to identify additional marketing tactics that will assist the company in effectively establishing a professional brand, William Joseph conducted telephone interviews with a sample of TECH employees and clients. This exercise provided objective insight into the company’s current identity, strengths, weaknesses, opportunities and competitive advantages.
Based on this analyzed data, William Joseph was able to craft an updated, effective TECH logo and construct a website design with content that optimally presents the company to its target audiences while establishing a professional image for the firm. The TECH website can be viewed at www.tech-electric.ca.
TECH Electric has built its reputation the hard way, by proving we can deliver projects time and time again for 33 years. William Joseph crafted a new brand and website that aligned our reputation in the field with a professional and updated brand for everyone to see.
Although we had identified a need to attract the finest professionals and skilled labour in our industry, WJ dug deeper to identify and prioritize opportunities to pursue. For TE this meant focusing on attracting talent and building on our reputation among decision makers in the construction industry.
WJ’s account manager got to know us personally, by understanding what drives our business she connected us with the right creative minds to achieve the vision. And sometimes you don’t know what you want until it’s shown to you. WJ pushed us outside our comfort zone when they knew it mattered. And now, even our competition thinks we’ve done a great job!
Thanks WJ, you’ve done an outstanding job!
Brent Timmerman – General Manager