William Joseph Communications

STARS Air Ambulance

STARS is a charitable, non-profit organization that provides rapid and specialized emergency medical care and transportation for critically ill and injured patients. STARS has flown more than 36,000 missions since 1985, and operates from six bases in Alberta, Saskatchewan and Manitoba, including Calgary, Edmonton, Grande Prairie, Regina, Saskatoon and Winnipeg.

Relying heavily on donations, STARS has several fundraising events throughout the year across Western Canada. William Joseph has been contracted throughout the years for event brand strategy services for several unique events that assist STARS in reaching their fundraising goals.

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STARS – Night with STARS

STARS Air Ambulance only began its Saskatoon operation in October of 2012. With little to no brand presence in the Saskatoon area, STARS’ Saskatoon branch looked to William Joseph for some stimulating creative for its first event that would empower it to emerge as a prominent charitable organization in Saskatoon.

William Joseph’s goal was to brand this event in a way that would develop an enduring presence in the community and appeal to a large audience, including both corporate citizens and people living in rural areas, and in doing so, establish it as a leading fundraising event in the city.

William Joseph developed the branding and event materials, including the overall creative concept that all event materials follow, as well as an event logo, a sponsorship booklet, tickets, posters, and an event program. William Joseph’s branding set the Night with STARS gala up for many years of success.

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STARS – Website

For the past 21 years, The Petroleum Services Association of Canada (PSAC) has hosted their signature fundraising event, which is highly recognized and supported by the Alberta energy industry. Last year alone, they raised a total of $1.1 million in support of STARS and their lifesaving mission. PSAC and STARS came to William Joseph with the challenge of creating a brand that represented both parties as they worked towards the joint goal of raising money for a very important cause. They wanted a signature look and feel for the gala that would set the foundation for a strong and consistent long-term brand.

From the updated promotional materials (logo, tickets, website, and program) to the décor, guests experienced an updated Western theme at the 2015 event. William Joseph was successful in creating a brand that would carry the event into the future and ensure the long-term sustainability and success of the Stars and Spurs Gala.

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STARS – Event Guide

Having designed previous event guides for STARS, the team at WJ brought forward the idea of creating something slightly more timeless than just an event guide, which housed content that would stay relevant passed the date of the Gala. The accounts, strategy and creative teams all came together to create a unique, colourful and impactful magazine-style event guide that was customized based on the STARS event branding strategy.

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STARS – Microsite

William Joseph previously worked with STARS to create a brand that would carry the STARS and SPURS Gala event into the future and ensure its long-term sustainability and success. Building on this event branding, the team at WJ also developed a straightforward and intuitive event microsite that helped potential sponsors, event attendees and other charitable organizations find information about sponsorship opportunities and the event itself.

http://starsandspursgala.ca/

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STARS – Fundraising Book

In 2015, Stars Air Ambulance contacted William Joseph for a unique project. Nearly 80% of STARS operating costs are funded by donations, which are gathered through a number of events each year. They contracted the team at William Joseph to create a personalized marketing piece that would appeal to an A-List celebrity and encourage them to play a benefit show to fundraise for the cause.

Using the concept of a storybook, our strategy team came up with a narrative that described how an investment of time could ultimately save the lives of people across Western Canada. Once the narrative was laid out, our creative team took over and designed a beautiful book that shows just how beautiful our home is and the importance of STARS Air Ambulance’s cause.

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Twitter

Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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