William Joseph Communications

STARS Air Ambulance

STARS is a charitable, non-profit organization that provides rapid and specialized emergency medical care and transportation for critically ill and injured patients. STARS has flown more than 36,000 missions since 1985, and operates from six bases in Alberta, Saskatchewan and Manitoba, including Calgary, Edmonton, Grande Prairie, Regina, Saskatoon and Winnipeg.

Relying heavily on donations, STARS has several fundraising events throughout the year across Western Canada. William Joseph has been contracted throughout the years for event brand strategy services for several unique events that assist STARS in reaching their fundraising goals.

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STARS – Night with STARS

STARS Air Ambulance only began its Saskatoon operation in October of 2012. With little to no brand presence in the Saskatoon area, STARS’ Saskatoon branch looked to William Joseph for some stimulating creative for its first event that would empower it to emerge as a prominent charitable organization in Saskatoon.

William Joseph’s goal was to brand this event in a way that would develop an enduring presence in the community and appeal to a large audience, including both corporate citizens and people living in rural areas, and in doing so, establish it as a leading fundraising event in the city.

William Joseph developed the branding and event materials, including the overall creative concept that all event materials follow, as well as an event logo, a sponsorship booklet, tickets, posters, and an event program. William Joseph’s branding set the Night with STARS gala up for many years of success.

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STARS – Website

For the past 21 years, The Petroleum Services Association of Canada (PSAC) has hosted their signature fundraising event, which is highly recognized and supported by the Alberta energy industry. Last year alone, they raised a total of $1.1 million in support of STARS and their lifesaving mission. PSAC and STARS came to William Joseph with the challenge of creating a brand that represented both parties as they worked towards the joint goal of raising money for a very important cause. They wanted a signature look and feel for the gala that would set the foundation for a strong and consistent long-term brand.

From the updated promotional materials (logo, tickets, website, and program) to the décor, guests experienced an updated Western theme at the 2015 event. William Joseph was successful in creating a brand that would carry the event into the future and ensure the long-term sustainability and success of the Stars and Spurs Gala.

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STARS – Event Guide

Having designed previous event guides for STARS, the team at WJ brought forward the idea of creating something slightly more timeless than just an event guide, which housed content that would stay relevant passed the date of the Gala. The accounts, strategy and creative teams all came together to create a unique, colourful and impactful magazine-style event guide that was customized based on the STARS event branding strategy.

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STARS – Microsite

William Joseph previously worked with STARS to create a brand that would carry the STARS and SPURS Gala event into the future and ensure its long-term sustainability and success. Building on this event branding, the team at WJ also developed a straightforward and intuitive event microsite that helped potential sponsors, event attendees and other charitable organizations find information about sponsorship opportunities and the event itself.

http://starsandspursgala.ca/

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STARS – Fundraising Book

In 2015, Stars Air Ambulance contacted William Joseph for a unique project. Nearly 80% of STARS operating costs are funded by donations, which are gathered through a number of events each year. They contracted the team at William Joseph to create a personalized marketing piece that would appeal to an A-List celebrity and encourage them to play a benefit show to fundraise for the cause.

Using the concept of a storybook, our strategy team came up with a narrative that described how an investment of time could ultimately save the lives of people across Western Canada. Once the narrative was laid out, our creative team took over and designed a beautiful book that shows just how beautiful our home is and the importance of STARS Air Ambulance’s cause.

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Twitter

Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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