Southern Cross Industries (SCI)
SCI is an oilfield services company based out of Calgary, Alberta. In the span of five years, the company has grown from a solo rig welder operation to a provider of trades and personnel to the oil and gas industry for projects related to construction, oilfield maintenance, and transport. With a mission of being the number 1 provider of all trades and personnel for its industries, SCI partnered with William Joseph to make the most of this growth and rebrand, while keeping its core values of safety, culture, and integrity as key messages.
All re-branding had to be consistently rolled-out for SCI North, a Joint Venture between SCI and Chipewyan Prairie First Nation. With many oil and gas companies operating on First Nations’ lands in Alberta, First Nations communities are key stakeholders in many activities.