Red Bloom Salon is a high-end hair salon with four locations in Calgary. They realized there was an opportunity to capture a larger share of the market and contracted William Joseph to develop a dynamic marketing campaign. Backed by thorough research and strategic thinking, we saw an opportunity to improve the consistency of their visual brand and increase brand awareness. Through a logo update and the #RedBloomInRealLife social media campaign, Red Bloom was successfully able to establish a consistent visual brand and increase brand awareness. Red Bloom recently opened its fourth location in the East Village neighbourhood of Calgary in June 2016.