PV Fluid Products
PV Fluid Products (PV) was established in 1993 to improve the product, quality, and service of rotors and stators used in positive displacement motors for the oil and gas industry. They have offices in strategic worldwide locations, including Houston (USA), Calgary (Canada), Nisku (Canada), Macclesfield (UK), Wolfenbuttel (Germany), and Dubai (Emirates). PV specializes in the design, supply, and support of mud motor power sections used in downhole, horizontal, and directional drilling in the oil and gas sector.
PV approached William Joseph to help develop an integrated campaign to brand and promote their new product HS88, a high quality, high strength, hard rubber nitrile elastomer used in stators for downhole drilling motors. In terms of service life and reliability, HS88 is a superior product compared to products from competitors, and has successfully outperformed in some of the world’s most demanding drilling conditions. These became unique differentiators that began the concept creation for the HS88 campaign.