William Joseph Communications

PV Fluid Products

PV Fluid Products (PV) was established in 1993 to improve the product, quality, and service of rotors and stators used in positive displacement motors for the oil and gas industry. They have offices in strategic worldwide locations, including Houston (USA), Calgary (Canada), Nisku (Canada), Macclesfield (UK), Wolfenbuttel (Germany), and Dubai (Emirates). PV specializes in the design, supply, and support of mud motor power sections used in downhole, horizontal, and directional drilling in the oil and gas sector.

PV approached William Joseph to help develop an integrated campaign to brand and promote their new product HS88, a high quality, high strength, hard rubber nitrile elastomer used in stators for downhole drilling motors. In terms of service life and reliability, HS88 is a superior product compared to products from competitors, and has successfully outperformed in some of the world’s most demanding drilling conditions. These became unique differentiators that began the concept creation for the HS88 campaign.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

PV Fluid – Website

For PV and its team, innovation without results means nothing. The HS88 website was developed as a vital hub and foundational asset for all things HS88 related – from background information on the product, to case studies and real-world results and statistics based on reports from existing HS88 clients. The Call-To-Action (CTA) of all tactics related to the HS88 campaign is to visit the website, which is designed to reflect the campaign look and feel, to showcase HS88 results, and to maintain consistency with campaign advertisements and direct selling assets.

http://hs88.pvfluid.com/

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

PV Fluid – HS88 Campaign

The core objective of the HS88 campaign is to drive awareness of HS88 to PV’s target audiences, to generate leads, and to ultimately increase sales. The campaign is part of a greater strategic marketing plan for the organization with the overall goal of positioning PV as leading manufacturers of mud motor power sections for directional drilling. The campaign concept “When It Matters Most” was developed to apply on two levels: One at the product level, where HS88 is there when you need more torque and power, when you need the power section to last longer, and when you need to drill in the most demanding conditions. Secondly, it applies at the intangible service level, where PV is there when you need urgent support in remote areas. PV is the brand that delivers on the things that matter most – confidence, security, and trust – when it matters most. Based on this message, we began on developing tactics to support the campaign.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Twitter

Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
wj_agency photo

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

Instagram

Thursday, April 18th, 2019 at 5:37pm
  • 27
  • 3
Tuesday, April 16th, 2019 at 6:05pm
  • 119
  • 10
Thursday, April 11th, 2019 at 5:09pm
  • 103
  • 8
Wednesday, April 10th, 2019 at 5:58pm
  • 147
  • 8
Thursday, March 28th, 2019 at 11:45am
  • 74
  • 2