William Joseph Communications

PV Fluid Products

PV Fluid Products (PV) was established in 1993 to improve the product, quality, and service of rotors and stators used in positive displacement motors for the oil and gas industry. They have offices in strategic worldwide locations, including Houston (USA), Calgary (Canada), Nisku (Canada), Macclesfield (UK), Wolfenbuttel (Germany), and Dubai (Emirates). PV specializes in the design, supply, and support of mud motor power sections used in downhole, horizontal, and directional drilling in the oil and gas sector.

PV approached William Joseph to help develop an integrated campaign to brand and promote their new product HS88, a high quality, high strength, hard rubber nitrile elastomer used in stators for downhole drilling motors. In terms of service life and reliability, HS88 is a superior product compared to products from competitors, and has successfully outperformed in some of the world’s most demanding drilling conditions. These became unique differentiators that began the concept creation for the HS88 campaign.

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PV Fluid – Website

For PV and its team, innovation without results means nothing. The HS88 website was developed as a vital hub and foundational asset for all things HS88 related – from background information on the product, to case studies and real-world results and statistics based on reports from existing HS88 clients. The Call-To-Action (CTA) of all tactics related to the HS88 campaign is to visit the website, which is designed to reflect the campaign look and feel, to showcase HS88 results, and to maintain consistency with campaign advertisements and direct selling assets.

http://hs88.pvfluid.com/

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PV Fluid – HS88 Campaign

The core objective of the HS88 campaign is to drive awareness of HS88 to PV’s target audiences, to generate leads, and to ultimately increase sales. The campaign is part of a greater strategic marketing plan for the organization with the overall goal of positioning PV as leading manufacturers of mud motor power sections for directional drilling. The campaign concept “When It Matters Most” was developed to apply on two levels: One at the product level, where HS88 is there when you need more torque and power, when you need the power section to last longer, and when you need to drill in the most demanding conditions. Secondly, it applies at the intangible service level, where PV is there when you need urgent support in remote areas. PV is the brand that delivers on the things that matter most – confidence, security, and trust – when it matters most. Based on this message, we began on developing tactics to support the campaign.

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Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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