William Joseph Communications

PBA Land & Development

PBA Land & Development is a real estate development company that owns and manages an expansive portfolio of office, retail, and industrial properties in and around Calgary. Founded in 1965 by entrepreneur and visionary Joe Phillips, PBA was established with the goal of enhancing communities and positively shaping the Calgary landscape. To mark their 50th anniversary, PBA enlisted the help of William Joseph to refine their existing brand identity, positioning them for continued success in the future.

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PBA – Hotel Brochure

We’ve designed new branded, marketing collateral pieces for PBA to more effectively showcase their brand essence and community contributions. We created a stylized brochure for PBA’s new landmark hotel property, The Autograph Collection by Marriott that succeeds in positioning the brand as a property management leader through striking graphic elements and bold design.

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PBA – Website

We developed a new website with fresh, user-friendly navigation and a property showcase aligned with PBA’s enhanced brand standards. Our team’s tactical recommendations helped convey PBA’s market strength by both announcing their momentous new development projects and by paying tribute to the legacy and reputation PBA has built over the last fifty years.

http://www.pbaland.com/

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PBA – Strategy

After completing a thorough analysis of PBA, its industry and competitors, we defined the brand’s essence as “Legacies Built Together” which captures how PBA is a relationship-focused property manager committed to empowering tenants and connecting businesses with the right spaces. From here, we devised a strategic marketing plan aimed at building brand equity and recognition, better engaging key partners and ultimately increasing tenant lead generation. To honour PBA’s legacy and celebrate a new era of development, we implemented initiatives aimed at enhancing a refined and consistent brand identity, while promoting PBA as an established leader in property management and development.

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Twitter

Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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