Muretto Custom Homes – Rebrand
Just a quick look at the gallery of custom homes that Defined Custom Homes has built over 11 years revealed a level of craftsmanship and quality that was not captured in their branding. As a strategic marketing agency, William Joseph believes a brand is much more than a logo and a name. We spent hours with founder Curtis Aloisio discussing his background, tastes, muses, and inspirations, and the journey of his company from its origins to present day, to find the authentic truth that is at the core of every successful brand. Inspiration was found in our client’s roots in Italy, where young people would traditionally gather at a small wall in the center of town for conversation and love – a small wall called “muretto.” As a gathering place where laughter is shared and where memories are created, homes have much in common with muretto, and thus, Muretto Custom Homes was born.
We developed a comprehensive brand identity along with the new company name, complete with a new logo suite, brand colour palette, font families, and key messaging. Muretto was also provided a strategic marketing plan to activate their new brand and reach their high net worth target audiences. Serving only three to five clients per year, Muretto works very closely with clients to build their dream home, and we enjoyed collaborating intimately with Muretto to build their new brand.