William Joseph Communications

Meridian Development - Escala

Meridian Development is a commercial and residential land development and construction company with a passion for building luxurious and sustainable spaces that deliver on comfort and quality. Based in Saskatoon, Saskatchewan, Meridian’s commitment to enriching communities with prime real estate is what sets it apart from its competition and has solidified the company as one of the city’s most respected developers. Meridian sets the standard for luxury and sophistication by developing properties that continuously challenge the status quo.

With a new development on the horizon, Meridian enlisted the help of William Joseph to create the brand for Escala – a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area.

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Escala – Branding

Already recognized as one of the most established brands in the Saskatoon’s commercial and residential real estate industry, Meridian sought to build awareness of its latest development Escala with a brand that would speak volumes about the luxury and high-quality living it offers. The first development of its kind in the city, Escala provides a level of sophistication to residents in search of the most elevated urban living experience. Working closely and collaboratively with the Meridian team, William Joseph developed a written and visual brand that communicates the vivid luxury of the development while maintaining an inviting and inclusive nature that would be welcoming to all audiences. Focusing on imagery that places value on community and connection, the Escala brand enables potential buyers to see beyond the surface to its incredible value.

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Escala – Website

To mirror the luxurious yet inclusive nature of the brand, William Joseph developed a uniquely interactive website that focuses on elevated living within the development, neighbourhood and city as a whole. With the mission to inspire through creativity and beauty, the Escala website utilizes rich colouring and unique patterns to emphasize a sophisticated and modern style. Check out our work in action at https://www.liveescala.ca/.

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Escala – Social Media

To further develop brand awareness, William Joseph designed and implemented a social media campaign that would effectively communicate the essence of Escala to target audiences. With the intention of being luxurious yet accessible, the social media campaign utilized imagery focused on a high-end urban lifestyle and famous quotes about living greatly, allowing audiences to envision a life of possibility with Escala.

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Escala – Marketing Collateral

Just as with the development itself, every detail of the Escala brand was produced to the highest standard to maintain the level of luxury and quality the brand encompasses. This included developing cohesive branded marketing materials such as e-blasts, brochures, print ads, a church wrap, a presentation template and an interactive tablet site that allows viewers to get an accurate sense of the Escala experience from the inside out.

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Twitter

Friday, February 15th, 2019 at 11:05am
The latest edition to the WJ art collection is very special! Did you know Freddie had a diploma in graphic design and created multiple album covers and the now famous Queen crest? As an agency with a strong design foundation, we're honoured to be in such company. #FreddieMercury https://t.co/tU6sG0Jgrv wj_agency photo
Wednesday, February 13th, 2019 at 9:01am
#GrandePrairie - we have a Valentine's Day surprise for you! Our CEO Ryan is hosting a Ryan's Roundup in your city tonight! Come meet pros from all industries for a night of networking fun! Sign up! https://t.co/OlzaLDQ9TW
Thursday, February 7th, 2019 at 11:16am
Team lunch for our Client Services and Operations teams yesterday was long overdue! #wjculture https://t.co/tWBjaN3ZzT wj_agency photo
Wednesday, February 6th, 2019 at 2:57pm
Who watched the big game on Sunday?! One thing that got us thinking - is the $5 mill price tag for a 30-second ad spot worth it? Check out our blog to find out: https://t.co/pBp4skLPKn #SuperBowl2019
Tuesday, February 5th, 2019 at 2:51pm
It's the first Thursday of the month, you know what time it is: Join us for a night of fun and meet some of #YYC's biggest movers and shakers at Ryan's Roundup! 4:30-7PM at #Ranchmans, sign up! https://t.co/oWXmD1nxsN https://t.co/ohxRKdj2Fn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 4:23pm
We love TWT Group Inc. and wanted to show them just how much on Valentine's Day yesterday! These will come in handy for the long weekend!
William Joseph Communications
William Joseph CommunicationsFriday, February 15th, 2019 at 1:46pm
The latest edition to the William Joseph art collection is a special one!

A talented showman (to say the least), Freddie Mercury had a keen sense for both theatrics and design. The Queen front man had a diploma in graphic design from Ealing College of Art and applied his visual talents to various Queen projects, including multiple album covers and the now famous Queen crest. Did you know that the creatures included in the logo (two lions, two fairies and a crab) represent the zodiac signs of each band member?

Coincidentally, many pop culture legends have or had a background in graphic design, including Pete Townshend, David Bowie and Alan Rickman.

As an agency rooted in creativity and built up of many talented artists ourselves, it's safe to say we're pretty fortunate to be in such company.
William Joseph Communications
William Joseph Communications added 3 new photos.Thursday, February 14th, 2019 at 10:25am
Happy Valentine's Day from ours to yours - we love you SEO much!
William Joseph Communications
William Joseph CommunicationsWednesday, February 13th, 2019 at 4:57pm
The website for our client Hillcrest Financial is live! We've had a blast working with their team on this project and are proud to share it with you all.

Take a look at our work and the amazing services Hillcrest offers!
William Joseph Communications
William Joseph CommunicationsMonday, February 11th, 2019 at 11:52pm
Grande Prairie - A Valentine’s Day surprise. A Ryan’s Roundup in Feb 13 at the Skylark Lounge at the Pomeroy Hotel after work. Who’s in?

https://www.eventbrite.ca/e/ryans-roundup-in-gp-tickets-56390809429

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