William Joseph Communications

Meridian Development - Escala

Meridian Development is a commercial and residential land development and construction company with a passion for building luxurious and sustainable spaces that deliver on comfort and quality. Based in Saskatoon, Saskatchewan, Meridian’s commitment to enriching communities with prime real estate is what sets it apart from its competition and has solidified the company as one of the city’s most respected developers. Meridian sets the standard for luxury and sophistication by developing properties that continuously challenge the status quo.

With a new development on the horizon, Meridian enlisted the help of William Joseph to create the brand for Escala – a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area.

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Escala – Branding

Already recognized as one of the most established brands in the Saskatoon’s commercial and residential real estate industry, Meridian sought to build awareness of its latest development Escala with a brand that would speak volumes about the luxury and high-quality living it offers. The first development of its kind in the city, Escala provides a level of sophistication to residents in search of the most elevated urban living experience. Working closely and collaboratively with the Meridian team, William Joseph developed a written and visual brand that communicates the vivid luxury of the development while maintaining an inviting and inclusive nature that would be welcoming to all audiences. Focusing on imagery that places value on community and connection, the Escala brand enables potential buyers to see beyond the surface to its incredible value.

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Escala – Website

To mirror the luxurious yet inclusive nature of the brand, William Joseph developed a uniquely interactive website that focuses on elevated living within the development, neighbourhood and city as a whole. With the mission to inspire through creativity and beauty, the Escala website utilizes rich colouring and unique patterns to emphasize a sophisticated and modern style. Check out our work in action at https://www.liveescala.ca/.

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Escala – Social Media

To further develop brand awareness, William Joseph designed and implemented a social media campaign that would effectively communicate the essence of Escala to target audiences. With the intention of being luxurious yet accessible, the social media campaign utilized imagery focused on a high-end urban lifestyle and famous quotes about living greatly, allowing audiences to envision a life of possibility with Escala.

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Escala – Marketing Collateral

Just as with the development itself, every detail of the Escala brand was produced to the highest standard to maintain the level of luxury and quality the brand encompasses. This included developing cohesive branded marketing materials such as e-blasts, brochures, print ads, a church wrap, a presentation template and an interactive tablet site that allows viewers to get an accurate sense of the Escala experience from the inside out.

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Twitter

Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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