William Joseph Communications

Saskatchewan Pulse Growers - Canadian Lentils

Canadian Lentils is the promotional brand for Saskatchewan Pulse Growers (SPG). Canadian Lentils focuses on maintaining and expanding awareness & consumption of lentils in Canada and the USA. In 2015, William Joseph was engaged by SPG to elevate the Lentils brand. Lentils have long been seen as an economical choice, not necessarily a fun, modern, trendy addition to any meal. SPG and WJ sought to change that perception.

William Joseph worked to elevate the brand without neglecting its legacy, and ensure potent branding consistency throughout all branding elements. Beginning with a cookbook redesign and moving into a quarterly magazine design, info sheets, recipe cards, booth designs, ads and evites, William Joseph is helping to teach the world that Lentils are simple, nutritious, versatile, modern and delicious.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone

Lentils – Cookbook

In 2015, William Joseph was asked to design a Lentils Cookbook. The cookbook sought to engage new branding elements and assert Canadian Lentils as a knowledge center. After a few brand sessions and a lot of collective reflection, WJ dove in—creating a piece that was fun, modern and informative. The finished product is now a staple in our WJ kitchen, but can also be found at www.lentils.ca or at trade shows and events across North America.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Lentils – Magazine

In addition to the cookbook, William Joseph was asked to redesign a quarterly magazine titled, ‘Lentils for Every Season’. Canadian Lentils needed a more contemporary, interactive and inclusive look for their magazine. WJ accepted the challenge and came up with a magazine that everyone from lentil lover to lentil learner can enjoy. You can find the magazine at www.lentils.ca or at trade shows and events across North America.

It's only fair to share...
Share on FacebookTweet about this on TwitterShare on LinkedInEmail this to someone
> Return to Clients

Twitter

Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

Facebook

William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

Instagram

Wednesday, December 12th, 2018 at 3:32pm
  • 53
  • 4
Tuesday, December 11th, 2018 at 6:30pm
  • 47
  • 2
Friday, December 7th, 2018 at 5:41pm
  • 63
  • 1
Wednesday, December 5th, 2018 at 12:36pm
  • 28
  • 4
Friday, November 30th, 2018 at 3:30pm
  • 62
  • 4