Kids Cancer Care – Campaign Concept and Branding
Kids Cancer Care is one of dozens of childhood cancer charities in Canada. With September being Childhood Cancer Awareness Month, these charities decided to band together under the guidance of Kids Cancer Care and launch an annual campaign. With William Joseph supporting Kids Cancer Care and its partners, the Big Book of Care campaign was established. The Big Book of Care campaign speaks for childhood cancer charities across Canada, operates as a community resource to share the story of childhood cancer, and offers easy links to the donate pages of regional childhood cancer charities. William Joseph developed the campaign concept and supporting branding and awareness tactics, including developing the logo, brand messaging and imagery, marketing collateral, and social media strategy.