William Joseph began their relationship with Kammer Motorsports in early 2015. Kammer competes in Super Late Model races in Saskatoon out of the Auto Clearing Motor Speedway and approached WJ with a sponsorship problem. Racing is an expensive sport, and teams rely on sponsorships to bring in the funds needed to keep the cars in the race.
That’s where William Joseph stepped in. Sponsoring the car was not enough; WJ wanted to give the Kammer team professional look to appeal to wider range of sponsors. The new car, #4 Lady Luck, received a fresh new look for its wrap, and a matching website for sponsors to keep track of the race season.
Additionally, the Kammer Motorsports car was developed to be a major part of William Joseph’s 2015 marketing giveaway, the RPM Project, which offered marketing grants dependent on Lady Luck’s placement in the Fall Classic in Las Vegas, Nevada.