William Joseph Communications

Hone Medical

HONE was created with one mission: to save lives by changing how people learn. Hone delivers the vital emergency response training critical in times of crises through interactive virtual simulations and state-of-the-art equipment. Working with EMTs, paramedics, and medical students, Hone helps students reach their highest level of ability and practice through deliberate training in a virtual environment. This allows them to master the life-saving skills necessary for their practice virtually, so they are ready to successfully act in the real world.

Previously called Hurricane Medical, Hone required a new brand as well as tactics that would support them at an upcoming tradeshow, and contacted team WJ to help.

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Hone – Branding

Hone is focused on creating real-world results by empowering people to achieve higher levels of mastery through training in virtual reality. After conducing in-depth insight, we developed a compelling brand which better represented the company, its services as well as its future goals.

With a name that didn’t quite fit, the team at WJ collaborated with Hone to come up with a name that better described their product, services and mission. Defined as “to refine or perfect something over a period of time,” Hone better represented the company’s goal to strive for greater representations of reality as it seeks to bridge the gap between simulation and reality, allowing those who use its products and services to perform just as well in real-world situations as they do in simulations.

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Hone – Website and Collateral

We ensured that Hone had everything the company needed for their tradeshow based on the newly created brand, including a new logo, stationary, tradeshow booth design, marketing collateral, as well as a new website. Based on positive feedback and almost doubling the number of organizations who have signed on to use the software, Hone has requested to continue its partnership with our team. We are currently working together to develop and implement new, innovative ideas to further elevate the Hone brand, and to further penetrate the market.

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Tuesday, February 13th, 2018 at 11:16am
We know companies often run in to this question, and have written a blog about the topic ourselves. As always, @Forbes delivers some awesome insight!

https://t.co/zNQqfz3B1Y
Thursday, February 8th, 2018 at 8:17am
The WJ entourage all showed up to support Ryan at Global Saskatoon​ today, while he films his ADvice segment! #YXE #SquadGoals https://t.co/uTNnpZkhNn wj_agency photo

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsWednesday, February 14th, 2018 at 12:37pm
Happy Valentines Day from Team WJ!!
William Joseph Communications
William Joseph CommunicationsWednesday, February 14th, 2018 at 10:47am
Team WJ is growing... AGAIN! We are looking to add to our digital team with a web developer who is creative, dynamic and enjoys taking on a challenge. Sound like you? Or do you know someone that fits? Send your resume and cover letter to: info@williamjoseph.com
William Joseph Communications
William Joseph CommunicationsTuesday, February 13th, 2018 at 2:05pm
At WJ, we love incorporating innovative new technologies into our days, which is why we are thrilled to have QuirkLogic, Inc. “join” the WJ team! Thanks to Ali, Mac and the rest of the Quirk team for stopping by our office today to get us all set up! Let the collaborative ideation begin!
William Joseph Communications
William Joseph CommunicationsFriday, February 9th, 2018 at 12:50pm
In 2014, William Joseph partnered with the largest arena in Saskatchewan, SaskTel Centre, to completely overhaul and re-energize their brand. Having worked with them since then on numerous projects, we were thrilled when they asked us to design their 30th Anniversary logo!
William Joseph Communications
William Joseph CommunicationsThursday, February 8th, 2018 at 11:14am
The WJ entourage all showed up to support Ryan at Global Saskatoon today, while he films his ADvice segment! #SquadGoals

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