GENESIS

GENESIS

Genesis Aviation is a specialized aircraft charter provider based in Calgary, Alberta. Genesis realized an opportunity to develop a strategic marketing plan to help position their company as not only a corporate aircraft charter of choice, but also a private aircraft service provider committed to the customer experience. Our strategy was two-fold: promote Genesis’ record of customer service excellence and safety, and define the essence of their brand identity with consistency and purpose to help the Genesis brand really take flight.

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Genesis Aviation – Website

We built a modern, comprehensive website to better showcase Genesis’ service offerings and capabilities. With an emphasis on safety and customer service excellence, the new website effectively reflects the brand, is easy to navigate and works to establish Genesis’ reputation as an industry-leader in private charter aviation.

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Genesis Aviation Branding

For Genesis to really stand out in the marketplace, it was important that we define and implement the brand with consistency across all branded marketing materials to help develop their reputation and build brand equity. For Genesis, their unique value proposition is defined by its heightened safety standards and the intangible experience of flying with them – the exceptional level of customer service and responsiveness, and the trust that forms with consistent and transparent service. We revamped their logo and developed the slogan “Remarkable Flights, Elevated by Safety” to convey both their commitment to service and safe air travel.

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