William Joseph Communications

Excel Health is a multi-tiered physicians office in Calgary, located on Macleod Trail near downtown, that offers personalized care through its Executive Clinic, Family Practice, Walk-In Clinic and Pharmacy. Excel Health understands that health and wellness is about more than reactive care and strives to put patients first by providing them with the resources necessary to take ownership of their health. With a team of trusted experts, the centre provides an unprecedented level of care with access to specialists, treatments and many other services.

As a new clinic looking to establish its presence in the city, the Excel Health team enlisted the help of William Joseph to develop a brand that encompasses both luxury and a commitment to health.

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Excel Health – Branding

Before even opening its doors, the team of medical experts that founded Excel Health sought out the guidance of William Joseph to develop a brand that would be elevated yet approachable and would differentiate it from other clinics in the city. Determined to provide all patients with a luxurious experience from beginning to end, the WJ team understood the purpose behind Excel Health and its goal to develop a concept infused with professional elegance that translated to every aspect of the brand, including everything from the logo and website to the interior design of the physical space.

Unafraid to take risks and trusting of our expertise, Excel worked collaboratively with WJ to bring a luxurious, accessible clinic to the city and would leave a lasting impression on whoever walks through the doors.

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Excel Health – Website

In order to create synergy within all aspects of the brand, it was imperative that the website reflect the simple yet elegant nature of the clinic. All details, from the logo colours to the imagery and simplicity of the layout serve to communicate the brand essence: simplicity is the new luxury. The bold colouring of the logo against the understated backdrop of the website creates a bold statement that emphasizes the professional elegance of the brand. With a desire to provide an elevated experience yet remain approachable to all potential patients, the website is welcoming and informative, providing readers with the information they need in order to make important decisions about their healthcare.

The look and feel of the website emulate the approachable yet elegant functionality that is prominent in current luxury brands. To continue the intention of developing a cohesive brand that is reflected throughout every aspect of Excel Health, the website serves to prioritize health and important information while being presented in a sophisticated and visually appealing manner, much like the design of the clinic itself.

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Excel Health – Marketing Collateral

Infusing the brand essence into all facets of Excel Health required building marketing materials that mirrored the simple elegance of the clinic. This included the development of a brochure, direct mailers, stationary materials, grand opening invites, social media assets and much more. William Joseph also developed and managed social media strategy and implementation to ensure Excel Health reached the right audiences at the right time. The WJ team also planned and executed media relations tactics, including the development and pitching of a press release, resulting in media coverage that included a feature on Calgary’s CTV Morning Live.

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Twitter

Monday, March 18th, 2019 at 11:50am
We're so happy to work with incredible organizations such as @ChoirsRedDeer and it looks like the feeling is mutual. Thanks for the kind words!

Learn more about the brand we created for CRD! https://t.co/kQFDDd8ktZ https://t.co/P2bjUcSien
wj_agency photo
Sunday, March 17th, 2019 at 7:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky https://t.co/JEf2wmdTuG wj_agency photo
Thursday, March 14th, 2019 at 12:01pm
Senior Strategist Erin will be in Grande Prairie on March 19, 11:30AM for her Marketing for Non-Profits sesh.

https://t.co/W7jBdOhYN2 https://t.co/Q5O6dfuUqT
Wednesday, March 13th, 2019 at 2:25pm
Ryan's Roundup is coming to #YXE! Join us for a night of good times filled with drinks and networking at @HudsonsPub from 4-6PM on March 15th - let's start those St. Patrick's Day celebrations early! https://t.co/uDZRbDsld3 https://t.co/uKDjjVMw3s wj_agency photo
Monday, March 11th, 2019 at 1:16pm
March 19th at 11:30 am. #GrandePrairie, our Marketing for Non-Profits WJU session is coming to you! Learn how to make your non-profit stand up and stand out. https://t.co/W7jBdOhYN2

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, March 18th, 2019 at 2:23pm
We're so happy to work with incredible organizations such as Choirs Red Deer and it looks like the feeling is mutual. Thanks for the kind words!

Check out the link to learn more about the brand we created for CRD!

https://www.williamjoseph.com/clients/choirs-red-deer/
William Joseph Communications
William Joseph CommunicationsSunday, March 17th, 2019 at 10:00am
We hope you enjoy St.Patrick's Day today! Remember, be responsible! #thinklucky
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:34pm
A big shout out to everyone that came out tonight to Ryan’s Roundup in Saskatoon. Let’s keep the spirit alive and do it again! Good folks make the world go round!
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 10:33pm
Over a year ago our branding and marketing strategy work started for Excel Health. Tonight, all our hard work takes centre stage at the grand opening. Congrats to such a visionary group of individuals on building such an amazing clinic.
William Joseph Communications
William Joseph CommunicationsFriday, March 15th, 2019 at 3:09pm
We got into the St.Patrick’s Day spirit a couple days early at the office!

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