William Joseph Communications

Excel Health is a multi-tiered physicians office in Calgary, located on Macleod Trail near downtown, that offers personalized care through its Executive Clinic, Family Practice, Walk-In Clinic and Pharmacy. Excel Health understands that health and wellness is about more than reactive care and strives to put patients first by providing them with the resources necessary to take ownership of their health. With a team of trusted experts, the centre provides an unprecedented level of care with access to specialists, treatments and many other services.

As a new clinic looking to establish its presence in the city, the Excel Health team enlisted the help of William Joseph to develop a brand that encompasses both luxury and a commitment to health.

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Excel Health – Branding

Before even opening its doors, the team of medical experts that founded Excel Health sought out the guidance of William Joseph to develop a brand that would be elevated yet approachable and would differentiate it from other clinics in the city. Determined to provide all patients with a luxurious experience from beginning to end, the WJ team understood the purpose behind Excel Health and its goal to develop a concept infused with professional elegance that translated to every aspect of the brand, including everything from the logo and website to the interior design of the physical space.

Unafraid to take risks and trusting of our expertise, Excel worked collaboratively with WJ to bring a luxurious, accessible clinic to the city and would leave a lasting impression on whoever walks through the doors.

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Excel Health – Website

In order to create synergy within all aspects of the brand, it was imperative that the website reflect the simple yet elegant nature of the clinic. All details, from the logo colours to the imagery and simplicity of the layout serve to communicate the brand essence: simplicity is the new luxury. The bold colouring of the logo against the understated backdrop of the website creates a bold statement that emphasizes the professional elegance of the brand. With a desire to provide an elevated experience yet remain approachable to all potential patients, the website is welcoming and informative, providing readers with the information they need in order to make important decisions about their healthcare.

The look and feel of the website emulate the approachable yet elegant functionality that is prominent in current luxury brands. To continue the intention of developing a cohesive brand that is reflected throughout every aspect of Excel Health, the website serves to prioritize health and important information while being presented in a sophisticated and visually appealing manner, much like the design of the clinic itself.

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Excel Health – Marketing Collateral

Infusing the brand essence into all facets of Excel Health required building marketing materials that mirrored the simple elegance of the clinic. This included the development of a brochure, direct mailers, stationary materials, grand opening invites, social media assets and much more. William Joseph also developed and managed social media strategy and implementation to ensure Excel Health reached the right audiences at the right time. The WJ team also planned and executed media relations tactics, including the development and pitching of a press release, resulting in media coverage that included a feature on Calgary’s CTV Morning Live.

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Wednesday, January 16th, 2019 at 1:50pm
#YXE We have a WJ Univeristy session coming for you! Join AM Preston Cicchine TOMORROW at 11:30am for our Art & Science of Marketing seminar and kick your year off right! Reserve your spot! https://t.co/aulFl6hFcw https://t.co/YQqZyGGZKF wj_agency photo
Wednesday, January 16th, 2019 at 1:41pm
Heads up #YYC! We're hosting a WJ University session - Connecting your Business with Customers - tomorrow and still have a few spots left! Be sure to reserve your FREE spot and we 'll see you at 11:30AM! https://t.co/8kTBAWyeKB
Tuesday, January 15th, 2019 at 2:29pm
Despite learning from the ongoing ebbs and flows of the economy, businesses always seem to fall into a pattern of cutting their marketing budgets when times get tough. Learn how marketing can help your bottom line rather than hurt it. https://t.co/dRMvVGX5M1
Monday, January 7th, 2019 at 3:07pm
Are you ready to kick off your best year yet? We have a few spots left in our Art & Science of Marketing session this Thurs at 11:30 a.m. Join our CEO Ryan Townend and gain a deeper understanding of how to develop a marketing plan! Limited space available! https://t.co/iulur5Mjlv
Thursday, January 3rd, 2019 at 2:26pm
We were doing a little bit of cleaning up before the new year and found the ULTIMATE hashtag#TBT - our first piece of promotional material ever created 16 years ago.
We may have come a LONG way since then, but it’s clear that we’ve always remained true to the mission and values. https://t.co/lVor71DM96
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, January 17th, 2019 at 12:20am
William Joseph Communications
William Joseph CommunicationsThursday, January 17th, 2019 at 12:15am
Saskatoon are you ready to start fresh this January? Join Account Manager Preston Cicchine this Thursday, January 17th for a WJU Art & Science of Marketing session!

The Art of Marketing Science seminar provides a clear understanding of how to develop and implement a marketing plan. Areas of discussion include research, strategic planning, brand development, tactical implementation and the importance of measurement. Join us at 11:30am for the informative and innovative session. Attendance is free but space is limited, so be sure to reserve a spot while they last!

https://www.eventbrite.ca/e/the-art-and-science-of-marketing-tickets-51881658437
William Joseph Communications
William Joseph CommunicationsWednesday, January 16th, 2019 at 10:35am
SASKATOON!!! Enter to win 2 tickets to see Dierks Bentley at SaskTel Centre (our amazing client) on Wednesday January 23. To enter to win we need you to like this post, share the post and tag who you would take as your date! Draw being done at random Monday January 21. Good luck!!!
William Joseph Communications
William Joseph CommunicationsTuesday, January 15th, 2019 at 5:25pm
Despite learning from the ongoing ebbs and flows of the economy, businesses always seem to fall into a pattern of cutting their marketing budgets when times get tough. While cutting excess spending to keep afloat is crucial during tough times, research (and experience) has shown us that cutting all marketing initiatives will do more harm than good in the long run.

Times are tough. Learn how to use marketing effectively to help your bottom line rather than hurt it.
William Joseph Communications
William Joseph CommunicationsMonday, January 14th, 2019 at 8:35pm
Due to super high demand we have added a third session for business owners on branding and marketing in Grande Prairie this Wednesday, January 16 at 3 pm. Please rsvp to secure your spot!

https://www.eventbrite.ca/e/the-art-and-science-of-marketing-tickets-54895961298

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