William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

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EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

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EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

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EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

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Website

We designed a kid-friendly campaign website to house all of Albert’s content. Mobile-friendly for kids active on tablets, the website is easy to use and updated weekly with new activities, recipes and more and includes posts from Albert while he travels across the province. The site’s content links to Albert’s Facebook page and can be sorted by genre, or by hashtag.

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Albert Storybook

We designed and developed a fun story book written for young children to introduce kids to Albert. The storybook pages are easily flipped on a tablet when the story is read on Albert’s website and provides an eggcellent introduction to Albert and his journey.

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Albert Activity Book

We created a fun and vibrant Activity Book packed full of crafts, puzzles, eggsperiments and kid-friendly egg recipes. The Activity Book encourages children to connect with Albert, learn more about the health benefits of eggs and have fun along the way. The Activity Book will be handed out at events Albert attends and is a great way to get kids engaged.

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Sunnyside Club

We developed a fan club for all of Albert’s new friends. Sunnyside Club members receive a membership package, including a membership card, in the mail, an Albert the Egg magazine that is published quarterly and their parents receive e-newsletters full of recipes, puzzles and activities to share with their little ones. The Sunnyside members can enter special contents, and the club is a fun, free and easy way for kids to connect with Albert both on and offline.

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Twitter

Monday, October 16th, 2017 at 8:58am
Happy #SBW2017 #YYC! We are getting in the spirit by hosting 3 WJU sessions at our office tmr. Only 3 spots left! https://t.co/UPIR9Tw5Ym https://t.co/KHQsVmVXrs wj_agency photo
Monday, October 16th, 2017 at 8:57am
RT @StaceyNGreer: Thank you William Joseph Communications for the prize given of your Services. I can’t wait to meet with you to discuss th…
Monday, October 16th, 2017 at 8:57am
RT @brycemckenzie: "Just about every time, cost matters more than price, and shopping for price is a trap."

Price vs. cost https://t.co/g…
Friday, October 13th, 2017 at 12:24pm
We were in #YQF in September for the Red Deer Oil & Gas Expo - check out the video we made from our time there! https://t.co/ZyINW4EDFG #YYC

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph Communications added 5 new photos.Wednesday, October 18th, 2017 at 11:28pm
The Small Business Week Gala in Red Deer is a huge success! Congrats to everyone nominated, the winners and to all entrepreneurs living their passion. So glad to meet so many great people tonight and make this wonderful city one of our new homes!
William Joseph Communications
William Joseph CommunicationsWednesday, October 18th, 2017 at 2:50pm
William Joseph Communications
William Joseph CommunicationsWednesday, October 18th, 2017 at 11:24am
Today is your last chance to reserve your spot for "The Importance of Brand", a WJU seminar led by our creative director, Jason. The seminar takes place tomorrow, at 11:30. There is no charge to attend but we only have 3 spots left!

https://www.eventbrite.ca/e/wj-university-what-is-brand-tickets-38060371596
William Joseph Communications
William Joseph Communications shared Tourism Saskatoon's video.Tuesday, October 17th, 2017 at 7:45pm
So proud to call Saskatoon one of our homes for WJ. Great job to our client Tourism Saskatoon on creating such a great video!
William Joseph Communications
Tourism Saskatoon
We've been keeping it a bit of a secret...Taverna Italian Kitchen Village Guitar & Amp Co. Escape Sports LB Distillers Riversdale District Rouge Gallery Divas Nightclub Saskatoon Pride Festival Little Grouse Anthology Home Collection SaskTel Centre UNA pizza + wine DTNYXE Ayden Kitchen & Bar Saskatoon Blades Hockey Club Saskatchewan Rush One Yoga Saskatoon Prairieland Park TCU Place Apex Trampoline ParkDrift Sidewalk Cafe & Vista Lounge Saskatoon Farmers' Market Western Development Museum Little Bird Patisserie & Cafe Delta Hotels by Marriott Bessborough SaskTel Saskatchewan Jazz Festival Canadian Light Source Wanuskewin Heritage Park Broadway District Meewasin
William Joseph Communications
William Joseph CommunicationsTuesday, October 17th, 2017 at 12:00pm
The energy industry has faced huge changes over the last few years, meaning that more than ever, Albertans are realizing their entrepreneurial dreams. Taking the plunge and launching a start-up can seem scary, with an infinite number of things to consider - marketing being just one of them. Marketing is a vital aspect to the success of your venture, however, and should not be left as an afterthought. In this weeks blog, we break down how and where to begin down your marketing path!

https://www.williamjoseph.com/blog/building-start-brand-begin/

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