William Joseph Communications

Egg Farmers of Alberta

The Egg Farmers of Alberta represents registered producers in Alberta, liaising between egg producers and consumers. The EFA works with and supports their egg farmers, while educating the public about the production and nutritional value of eggs. William Joseph was contacted to develop a strategy to build brand equity in a variety of marketing materials.

Although the EFA had consistent branding, Alberta Eggs lacked the sort of brand recognition that other provincial food products enjoyed, such as Alberta Beef. William Joseph developed a strategic marketing plan, including brand language and visuals, which would see the EFA through years to come, and developed several marketing pieces using this brand.

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EFA Sustainability Report

The EFA needed to explain its sustainability plan in a concise and attractive manner that would appeal to several stakeholders. Using their revamped visual and written brand definition, William Joseph created a four-page sustainability report for the EFA. This report was designed to provide the audience an overall context for the EFA’s sustainability plans and graphically represent the data. The finished product explained the EFA’s sustainability framework and has become a powerful marketing piece for the organization.

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EFA Annual Report

The 2014 annual report for the EFA was intended to be a comprehensive report on the organization’s many activities throughout the year. With a wealth of information to contain within 32-pages, the William Joseph team was given creative freedom to build the report around attractive infographics to better represent the information. The result was a professional, yet uncomplicated, well-organized piece that not only informed but fully captured the new look and feel of the EFA brand.

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EFA Brochure

William Joseph created a brochure for the EFA to hand out to the general public at major events, such as the Calgary Stampede. The brochure was created to correct the public’s misconceptions about the Alberta egg industry and inform them of the nutritional benefits of eggs.

Using the established Egg Farmers of Alberta branding, the final product was an easy-to-read marketing piece that could be used at a variety of events. By connecting the EFA with the public in an accessible way, this brochure reflects the message and brand of the organization: Healthy Birds, Healthy Eggs, Healthy Farms, Healthy Communities. 

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Website

We designed a kid-friendly campaign website to house all of Albert’s content. Mobile-friendly for kids active on tablets, the website is easy to use and updated weekly with new activities, recipes and more and includes posts from Albert while he travels across the province. The site’s content links to Albert’s Facebook page and can be sorted by genre, or by hashtag.

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Albert Storybook

We designed and developed a fun story book written for young children to introduce kids to Albert. The storybook pages are easily flipped on a tablet when the story is read on Albert’s website and provides an eggcellent introduction to Albert and his journey.

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Albert Activity Book

We created a fun and vibrant Activity Book packed full of crafts, puzzles, eggsperiments and kid-friendly egg recipes. The Activity Book encourages children to connect with Albert, learn more about the health benefits of eggs and have fun along the way. The Activity Book will be handed out at events Albert attends and is a great way to get kids engaged.

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Sunnyside Club

We developed a fan club for all of Albert’s new friends. Sunnyside Club members receive a membership package, including a membership card, in the mail, an Albert the Egg magazine that is published quarterly and their parents receive e-newsletters full of recipes, puzzles and activities to share with their little ones. The Sunnyside members can enter special contents, and the club is a fun, free and easy way for kids to connect with Albert both on and offline.

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Twitter

Friday, September 22nd, 2017 at 8:14am
Fresh Reads Friday... is that a thing? We think it has potential... check out this blog we thought was interesting! https://t.co/COYyM6siQB
Thursday, September 21st, 2017 at 12:48pm
#YXE! Register for our "Connecting your Business Customers" seminar now! It's FREE! https://t.co/n7pWb7aSf6 https://t.co/DEaW1d231o wj_agency photo
Tuesday, September 19th, 2017 at 9:51am
NEW BLOG! We had to dig deep into the complex minds of our creative department for this one. Check it out!
https://t.co/R2Cbt5gf0L https://t.co/tRy4wNJ9DM
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, September 23rd, 2017 at 11:34am
So excited for our new creative for PSAC's Stars and Spurs Gala to be released this week. Be sure to save the date and visit www.starsandspursgala.ca.
William Joseph Communications
William Joseph CommunicationsSaturday, September 23rd, 2017 at 5:15am
Grande Prairie: you made our first week so welcoming that we decided to run another day of sessions on the Art and Science of Marketing at the Chamber. If you want to learn about branding, marketing and communications and about our agency come on down this Thursday at 1130 am or 3 pm. Register at https://www.eventbrite.ca/e/the-art-and-science-of-effective-marketing-tickets-38160758857
William Joseph Communications
William Joseph CommunicationsFriday, September 22nd, 2017 at 11:09am
WJ has gained another awesome team member! Meet Tomiisin, our newest strategist. Tomiisin brings his experience working on consulting and marketing projects across Europe, North America and Africa to the Strategy team.

Tomiisin is a huge soccer fan and coached his department both at Undergraduate and Masters level. He also loves to travel, watch movies and the odd time he is motivated, hit the gym.

Tomiisin has an undergraduate degree in Economics and recently graduated from Queen’s University where he completed his masters degree in International Business. WJ is excited to welcome Tomiisin to the squad!
William Joseph Communications
William Joseph CommunicationsThursday, September 21st, 2017 at 3:42pm
Saskatoon! Our Director of Strategy, Jordan, is giving his "Connecting your Business with Customers" seminar on Thursday, October 5th. The valuable content is the best part, but it certainly doesn't hurt that there is no cost to attend! Register your spot today!

https://www.eventbrite.ca/e/wj-university-connecting-your-business-with-customers-tickets-35468264534
William Joseph Communications
William Joseph CommunicationsWednesday, September 20th, 2017 at 10:47am
Have you gotten your hands on the latest issue of WJ Magazine? This issue celebrates some of our milestone clients, includes an articles such as our favourite digital trends of 2017 and puts you to the test when it comes to your networking prowess! Download it today, or stop by our office for a visit and grab a hard copy!

https://www.williamjoseph.com/wj-magazine/

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