City of Saskatoon
In early 2015, The City of Saskatoon implemented a new Pay-by-Plate parking system. Although an upgrade was long overdue and supported by the majority of Saskatonians, the City of Saskatoon recognized that introducing a new system presents challenges during the initial implementation and education phase. As with any new system, there was bound to be some kinks. The City of Saskatoon brought William Joseph on board to create informative and meaningful advertising pieces that would assist the public in adopting the new system and overcome any resistance to the new system.