William Joseph Communications

Castleavery

Castleavery Hospitality Ventures is an ownership group with aspirations to be a premier Canadian lodge destination group. In 2015, they purchased the Mount Engadine Lodge near Canmore, Alberta, as their flagship lodge. With ambition to open several more lodges in the near future, the Mount Engadine Lodge will serve as a benchmark for the group.

The previous lodge had limited branding, a dysfunctional website, and was in need of a facelift. William Joseph was approached to handle a rebrand that would represent Mount Engadine, but also the new Castleavery brand. With a relatively devout group of yearly travellers, the rebrand would have to be mindful of the potential blowback of alienating the core market. Settling on the name Castleavery at Mount Engadine, the team at William Joseph developed a brand strategy that would carry the lodge and the parent brand through the upcoming developments.

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Castleavery – Eblasts

Along with its new logo and branding, the team at William Joseph created new e-blasts to entice guests to spend their Christmas season at Mount Engadine. Taking full advantage of the lodge’s stunning natural surroundings, the e-blasts give a glimpse of what scenery and activities are available when guests stay at Castleavery, and effectively generate awareness and buying interest from prospective guests.

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Castleavery – Branding

Through meetings with clients, as well as visits to the new lodge, the creative team began work on developing a logo that would represent the Castleavery at Mount Engadine lodge, while also working well with the Castleavery logo. At the same time, the strategy team developed brand attributes that represent the feeling of being at the lodge. Using psychographic data collected from the Canadian Tourism Commission, our teams collaborated to create a powerful overarching brand and logo package that best represents the lodge as it is now and as it will be.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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