William Joseph Communications

Castleavery

Castleavery Hospitality Ventures is an ownership group with aspirations to be a premier Canadian lodge destination group. In 2015, they purchased the Mount Engadine Lodge near Canmore, Alberta, as their flagship lodge. With ambition to open several more lodges in the near future, the Mount Engadine Lodge will serve as a benchmark for the group.

The previous lodge had limited branding, a dysfunctional website, and was in need of a facelift. William Joseph was approached to handle a rebrand that would represent Mount Engadine, but also the new Castleavery brand. With a relatively devout group of yearly travellers, the rebrand would have to be mindful of the potential blowback of alienating the core market. Settling on the name Castleavery at Mount Engadine, the team at William Joseph developed a brand strategy that would carry the lodge and the parent brand through the upcoming developments.

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Castleavery – Eblasts

Along with its new logo and branding, the team at William Joseph created new e-blasts to entice guests to spend their Christmas season at Mount Engadine. Taking full advantage of the lodge’s stunning natural surroundings, the e-blasts give a glimpse of what scenery and activities are available when guests stay at Castleavery, and effectively generate awareness and buying interest from prospective guests.

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Castleavery – Branding

Through meetings with clients, as well as visits to the new lodge, the creative team began work on developing a logo that would represent the Castleavery at Mount Engadine lodge, while also working well with the Castleavery logo. At the same time, the strategy team developed brand attributes that represent the feeling of being at the lodge. Using psychographic data collected from the Canadian Tourism Commission, our teams collaborated to create a powerful overarching brand and logo package that best represents the lodge as it is now and as it will be.

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Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu
Friday, November 30th, 2018 at 12:32pm
Because we know Santa visits all of our locations, here are a few shots of our Saskatoon office! We are BIG Christmas fans at WJ! https://t.co/2bVmRK6lfT wj_agency photo
Wednesday, November 28th, 2018 at 2:01pm
Do you work in a science or biotech-based industry? Check out our latest blog to learn how to reach targeted audiences effectively with strategic marketing! https://t.co/kHKZ2gF1lQ #marketing #science #biotech

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!
William Joseph Communications
William Joseph Communications added 13 new photos — with Victoria MacLean Reade.Thursday, December 6th, 2018 at 11:22pm
Thanks everyone for coming out to our Christmas Ryan’s Roundup! Everyone left with a little gift from WJ and a lot of holiday spirit. See you all in 2019!
William Joseph Communications
William Joseph CommunicationsThursday, December 6th, 2018 at 4:59pm
William Joseph was featured in Calgary's Business today!

Despite the many ups and downs of our economy, William Joseph has continued to grow as a business every year since our inception, and for that we are incredibly grateful.

As we finish our 15th year of business, we've had a lot of time to reflect and look back on our journey. Click the link to read more.
William Joseph Communications
William Joseph Communications added 8 new photos.Wednesday, December 5th, 2018 at 11:32pm
William Joseph was out tonight celebrating the holidays with our great partner, Ranchman’s! Thanks Doug and Wendy for hosting such a wonderful party. I wonder if Santa asked our CEO if he was naughty or nice?!?

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