William Joseph Communications

The Canadian Finals Rodeo (CFR) is the annual final event of the Canadian Professional Rodeo Association and the pillar of the Canadian rodeo circuit. For over 44 years, Canada’s greatest rodeo athletes gathered to compete for both prize and pride – now over $1 million in winnings – and a place in history as one of the country’s greats. In 2018, the Red Deer & District Chamber of Commerce and Westerner Park partnered on a successful bid to host the annual event, officially making the city of Red Deer the new home of Canadian rodeo.

After being awarded the title of host city, the committee enlisted William Joseph to develop strategic branding and marketing collateral that would transition the Canadian Finals Rodeo into a new era, and solidify it as one of Canada’s premier sporting events.

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Canadian Finals Rodeo – Advertising Campaign

We developed additional materials to help increase visibility and excitement around the event, including eye-catching city bus wraps and two billboard designs that are displayed just ahead of Red Deer on the Trans-Canada highway. We provided a press release announcing Red Deer as the new home of the CFR, and copy for radio ads. Additionally, we identified and solidified a partnership with rodeo influencer Ted Stovin, creator of everything-cowboy.com and the Cowboy Shit podcast, both of which cover rodeo and bull riding news. Ted’s properties became an important content platform for the CFR, and added an authoritative voice to their marketing campaigns.

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Canadian Finals Rodeo – Video

To build excitement for the CFR amongst the Red Deer community, we created a series of videos that feature world-class rodeo champions detailing the importance of rodeo in their lives, and what the move to Red Deer means for the sport. The videos utilize captivating imagery and heartfelt stories to build anticipation for the event on social media and the official website.

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Canadian Finals Rodeo – Branding

With a deep-rooted legacy in its previous home, moving the CFR to Red Deer required a brand refresh to bring renewed energy and excitement to both the city and sport. Through thorough research and analysis, it became evident that rodeo was having difficulty growing as a sport, due to stigma surrounding the treatment of animals and lack of visibility in the modern sporting world. We sought to raise awareness of the CFR and its new home with audiences both old and new, through personalized stories of the athletes and animals to develop a deeper connection with the sport. The bright colours and loud nature of the new visual assets added an unexpected element of creativity to match the exhilarating nature of rodeo.

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Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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