William Joseph Communications

The Canadian Finals Rodeo (CFR) is the annual final event of the Canadian Professional Rodeo Association and the pillar of the Canadian rodeo circuit. For over 44 years, Canada’s greatest rodeo athletes gathered to compete for both prize and pride – now over $1 million in winnings – and a place in history as one of the country’s greats. In 2018, the Red Deer & District Chamber of Commerce and Westerner Park partnered on a successful bid to host the annual event, officially making the city of Red Deer the new home of Canadian rodeo.

After being awarded the title of host city, the committee enlisted William Joseph to develop strategic branding and marketing collateral that would transition the Canadian Finals Rodeo into a new era, and solidify it as one of Canada’s premier sporting events.

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Canadian Finals Rodeo – Advertising Campaign

We developed additional materials to help increase visibility and excitement around the event, including eye-catching city bus wraps and two billboard designs that are displayed just ahead of Red Deer on the Trans-Canada highway. We provided a press release announcing Red Deer as the new home of the CFR, and copy for radio ads. Additionally, we identified and solidified a partnership with rodeo influencer Ted Stovin, creator of everything-cowboy.com and the Cowboy Shit podcast, both of which cover rodeo and bull riding news. Ted’s properties became an important content platform for the CFR, and added an authoritative voice to their marketing campaigns.

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Canadian Finals Rodeo – Video

To build excitement for the CFR amongst the Red Deer community, we created a series of videos that feature world-class rodeo champions detailing the importance of rodeo in their lives, and what the move to Red Deer means for the sport. The videos utilize captivating imagery and heartfelt stories to build anticipation for the event on social media and the official website.

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Canadian Finals Rodeo – Branding

With a deep-rooted legacy in its previous home, moving the CFR to Red Deer required a brand refresh to bring renewed energy and excitement to both the city and sport. Through thorough research and analysis, it became evident that rodeo was having difficulty growing as a sport, due to stigma surrounding the treatment of animals and lack of visibility in the modern sporting world. We sought to raise awareness of the CFR and its new home with audiences both old and new, through personalized stories of the athletes and animals to develop a deeper connection with the sport. The bright colours and loud nature of the new visual assets added an unexpected element of creativity to match the exhilarating nature of rodeo.

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Thursday, April 18th, 2019 at 2:37pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, needs surgery. This was a shock to Odin's mom who's facing the staggering expense of this.

Please visit https://t.co/WN7Ko7ofmU to contribute. Every little bit helps.
Tuesday, April 16th, 2019 at 2:58pm
Curious if social media is relevant for your B2B business?

Here's the top 3 reasons why it is:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) You connect directly with your target market

Not convinced?

Read this: https://t.co/7qcqcIay5T
Monday, April 15th, 2019 at 9:02am
@HE_Saskatchewan @StoonChamber What were some of your favourite moments from the evening? #SABEX
Friday, April 12th, 2019 at 1:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by @StoonChamber in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event! https://t.co/MGcBAfU7Fj
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, April 18th, 2019 at 5:35pm
If you love your furry friends as much as we do please keep reading...

One of our office dogs, Odin, has recently torn a ligament and needs an expensive emergency surgery.

This came as a shock to Odin's mom who's facing the staggering expense of this surgery which is scheduled for this upcoming Wednesday.

Every little bit helps.

Please visit https://www.gofundme.com/let039s-help-odin to contribute.
William Joseph Communications
William Joseph CommunicationsTuesday, April 16th, 2019 at 6:00pm
Have you ever wondered if social media is relevant for your B2B business?

Of course it's great for connecting with consumers in the B2C world but there's also plenty of benefits for B2B businesses too.

Here's the top 3 reasons why:
1) It positions you as a thought leader
2) Helps you get to know your audience
3) Allows you to connect directly with your target market

Still not convinced?

If so, read this: https://www.williamjoseph.com/blog/social-media-right-b2b-business/
William Joseph Communications
William Joseph CommunicationsFriday, April 12th, 2019 at 4:38pm
Tonight's the night!

Congratulations to everyone who was nominated for this year's #SABEX Awards presented by Greater Saskatoon Chamber of Commerce in #YXE.

The purpose of this evening's festivities is to recognize exceptional businesses within the #Saskatoon region.

Sounds like a fun event.
William Joseph Communications
William Joseph CommunicationsThursday, April 11th, 2019 at 4:51pm
Happy #NationalPetDay!!

Would you say you're more of a dog or a cat person?

Though we love all critters it seems that we're heavily in favour of dogs around the WJ office (with the exception of Mark and his collection of snakes).

Here's a few of the team's 4-legged friends.
William Joseph Communications
William Joseph CommunicationsSaturday, April 6th, 2019 at 1:31pm
Today is one year since the Humboldt Broncos tragedy. Our thoughts and prayers are with the players, families, friends and community.

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