William Joseph Communications

Armour Equipment

Armour Equipment is an independently-owned scaffolding service company. Founded in 1961, Armour is a third-generation family business headquartered in Calgary, Canada committed to providing industry-leading scaffolding services. Armour not only provides custom scaffolding solutions but also rental equipment, erection and dismantling as well as scaffolding design and engineering. Armour contacted William Joseph to help redefine its brand through professionally-designed brand assets that establish Armour’s credibility, enhance brand loyalty amongst target audiences and prove it is a leading scaffolder.

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Armour Equipment – Brochure

We designed a bold new brochure that speaks to Armour’s industry-leading service scope. Armour Equipment is a leader in providing professional, reliable and responsible scaffolding solutions and it was important that the brochure copy and design reflect their market position. The brochure was designed according to Armour’s new visual brand identity, and most importantly, its copy reflects the needs of Armour’s different target audiences.

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Armour Equipment – Rebrand

Part of successfully establishing a unique brand identity is ensuring the brand is represented consistently across all materials through each step in the customer journey. Essentials like business cards and email signatures are customer touch points that are opportunities to enhance brand awareness and consistency, while establishing a level of credibility that supports Armour’s brand as expert scaffolders.

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Armour Equipment – Website

Building brand assets is a crucial first step in creating the solid foundation for selling and marketing initiatives. A professional presentation supports the company through all the phases of the consumer pathway, and helps to establish a consistent brand experience for prospects and clients. William Joseph updated Armour’s brand identity to reflect a new generation of scaffolding expertise with fresh, bold design. We then updated the website with new the new logo, colours, fonts, and images that fit the refreshed brand identity. Armour’s website is an important marketing channel where prospects gain awareness of the organization and succeeds in establishing the business as expert professionals in their field.

www.armourscaffold.ca

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Twitter

Thursday, December 13th, 2018 at 12:19pm
Our incredible client @ExcelHealthCa was on @CTVMorningYYC today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check our Excel Health if you're looking for a new clinic!

https://t.co/Ph6oeCStqx
Tuesday, December 11th, 2018 at 3:27pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!

https://t.co/vvn5Bj2MpD
Friday, December 7th, 2018 at 2:37pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! #YXE team with @PattisonKids https://t.co/UYH4zKtBVd wj_agency photo
Tuesday, December 4th, 2018 at 1:28pm
Check out Ryan's latest Global Saskatoon ADvice segment on how to maximize your marketing efforts during the holiday season! https://t.co/i4lvSYxTon
Monday, December 3rd, 2018 at 1:55pm
A Christmas gift for you all! We are hosting a holiday session to help our business owner/marketing manager friends get a jump start on their marketing for 2019. We have a few spots left so we hope you can join us this Wednesday, Dec 5th at 11:30 a.m.! https://t.co/VBimH6XZYu

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, December 13th, 2018 at 3:15pm
Our incredible client Excel Health Calgary was on CTV Morning Live Calgary today to talk about how to protect yourself against this year's nasty flu!

Check out the link for some tips, and be sure to check Excel Health if you're looking for a new clinic!

https://calgary.ctvnews.ca/video?clipId=1563847&binId=1.1201941&playlistPageNum=1
William Joseph Communications
William Joseph CommunicationsWednesday, December 12th, 2018 at 3:37pm
Have you seen our Christmas card yet?!

We sent them out to as many friends as possible, but in case one didn’t reach you (sorry!), we still want to wish you and yours a very merry season!

Happy Holidays! - The WJ fam!
William Joseph Communications
William Joseph Communications
William Joseph CommunicationsTuesday, December 11th, 2018 at 6:25pm
If content is king, then font is queen – they are strong on their own, but stronger together.

Check out our new blog about how your choice in font and typography can affect your marketing efforts!
William Joseph Communications
William Joseph CommunicationsMonday, December 10th, 2018 at 12:00pm
In the spirit of the holiday season, we ask you to support our client, the Central Alberta Child Advocacy Centre, and participate in this year's Dream Home Lottery.

The proceeds from this event will go to support the Centre and its mission to empower children and families impacted but abuse.

We're so incredibly humbled to work with such a wonderful organization and are proud of the brand we were able to create for them!
William Joseph Communications
William Joseph CommunicationsFriday, December 7th, 2018 at 5:10pm
We love our incredible clients and are grateful to work with them everyday! So, we were super excited this week when we got to be Santa and deliver WJ presents to all of them! Check out Preston and Monique from the YXE office dropping off flowers to the team at Jim Pattison Children's Hospital Foundation!

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