Your Culture is Your Brand: Aligning Culture and Brand (part 2)

This is the second in a two-part introductory series on the relationship between culture and brand. Last month, we discussed the importance of culture and how to hone it. This month, we discuss how to integrate your culture and your brand and create unity between the internal and external image of your organization.


Today, you can’t just tell people who you are. You have to show them. Actions speak louder than words, and why you do what you do is often more important than what it is or how you do it. Thriving in this environment requires a more authentic approach to marketing and branding, one that fully aligns your purpose, behaviour, and the experience you offer with your external image. The boundaries between internal and external must disappear as the two become one. Brands cannot be faked. They must be authentically lived.

As we covered in our previous article Building A Strong Culture, defining your culture will give you a strong sense of your organization’s purpose, the type of world you want to help create, and the values that will allow you to cultivate the experience you want to offer all who interact with you.

Once your culture is in place and your team is aligned with it, you will find it becomes a powerful competitive advantage and a key differentiator for your organization. Those are foundational elements of an authentic, compelling and differentiated brand – that is, the hallmarks of a great brand. The next step is to integrate that internal way of being with your external identity to create a unified image.

A brand is more than a name, a logo, a tagline, fonts, or colours. It is a company’s purpose, all it believes in, what it values, its reputation, the stories it tells, and the shared experience of all who encounter it. Brand is something you live, and you must live it consistently across all touch points and in all interactions. If brand and culture are out of alignment, stakeholders will doubt your authenticity and credibility. Furthermore, if you don’t integrate and communicate culture, your brand is only telling part of your story and giving a shallow impression.

Integration between brand and culture requires three main steps:

  • Define your culture (as we explained in the first part of this series)
  • Infusing culture at the core
  • Telling an integrated, consistent story across all channels and touchpoints

Infusing Culture at the Core

Integrating your culture with your brand likely requires a significant brand evolution. We believe the purpose and the experience you offer should be at the core of your brand, so any brand developed without that core won’t fully fit the culture of your organization.

Our approach to creating a new integrated brand or evolving an existing one places the Why at the core.

The why, a concept popularized by Simon Sinek, operates as a guiding principle for your organization that can unify and motivate your team, but also goes beyond that. The why should actually determine an organization’s actions and act as a check and balance for organizational decision-making.

Apple: A Consistent, Powerful Brand Story

As an example, Apple shows how a powerful why can drive unprecedented success and create powerful brand loyalty and engagement with all stakeholders. Their why is to challenge the status quo, and its mission under Jobs’ tenure was to contribute to the world by making tools for the mind that advance humankind. Throughout the Jobs era, Apple exhibited a deep alignment between the trinity of strategy, culture, and brand: their culture was founded on a drive to think differently and push past the status quo; they created products that enabled people to integrate technology into their lives in unprecedented ways; and, they built a powerful brand that inspired others to unleash their rebellious, creative, and individualistic spirit towards creating a new status quo.

From early on, Apple told us to “Think Different” and made us believe owning a computer or portable music device could be revolutionary. Their products were “for the colourful”, would put our life in our pockets, and give us “the power to be our best.” Their visual style was simple, trendsetting, and vibrant. They even ran contests for “the most original use of an Apple since Adam.” Look back over the many landmark campaigns Apple has run over the last few decades. Be it ‘Think Different’, ‘I’m a Mac’, or the iPod silhouettes, Apple was often pushing freedom of expression, thought, and identity. Their culture and strategy were the foundations of their success, but the consistent sharing of their purpose and values drove it.

Apple, Jay Chiat, and Ridley Scott’s infamous 1984 Apple Macintosh Computer ad perfectly illustrates this. Apple was rebelling against a system dominated by inaccessible, hard-to-use computers that, from Apple’s perspective, were leading people on a path to control and restriction. It was a system that held back creativity and potential. Apple wouldn’t stand for it, so they fought against it. That campaign is just one example, but it’s that rebellious spirit and desire to challenge the status quo at its core that enabled Apple to not only disrupt computing, but the music industry, communications, and ultimately the relationship between man and computer.

Not only did Apple live and express its culture well, but the company inspired others to join it. We came to think differently and challenge the status quo. Many reading this may think it a stretch to say Apple empowered its customers – it’s a profit-driven company, after all – but Apple loyalists and even many of the masses were empowered and inspired. We’re different people and live in a different world because of Apple.

Culture, Brand, and Moving Forward

Not every change has to be that big. Even a small impact on the world matters. Whether you work at a local hairstyling chain or for a national property manager, you stand for something and are making a difference for people, communities, and industry. Like Apple, ensure your brand and marketing share that part of your story. Unity between internal and external will drive your ultimate outcome, so bring it all together. Enjoy the way they reinforce one another. Strategy, culture, and brand are equal pillars of your success.

Your Culture is Your Brand: Building a Strong Culture (part 1)

This article is the first in a two-part introductory series on the relationship between culture and brand. This month, we discuss the importance of culture and how to hone it. Next month, we’ll show you how to leverage it in your brand.


As Peter Drucker, an architect of modern management, once said, “Culture eats strategy for breakfast.

Culture, after all, is instrumental to the long-term success and performance of an organization. Some think of it as a function of HR or what happens on the periphery of real work, but culture is much more than team movie nights and birthday celebrations. Culture is the code that runs organizations and is the key to the successful execution of their strategies. It’s central to the experience they offer all stakeholders. Beyond that, if organizations aspire to establish a brand that’s authentic to the core – and great brands are – it’s where their brand is born.

building strong culture - four people sitting around sharing books Encyclopedia Britannica defines organizational culture as, “The ensemble of beliefs, assumptions, values, norms, artifacts, symbols, actions, and language patterns shared by all members of an organization.” Put simply, culture shapes behaviour and decision-making in an organization, and defines what is and is not appropriate behaviour.

By seeking to hone and harness your culture, you are in effect engineering the experience all stakeholders have with your organization. You are defining how you will work, collaborate, communicate, overcome challenges, learn, and grow. A strong strategy is not enough on its own; if you are working to create a winning organization, your strategy will define the direction, but your culture will determine how successfully it is executed.

Building a strong culture

Every organization has a culture, which can be nurtured purposefully or left to grow organically. If you don’t take charge and work to shape it to suit your objectives, though, it’ll grow all on its own – for better or worse. As Ben Horowitz says, “Methodically set your culture, [or] two-thirds of it will end up being accidental, and the rest will be a mistake.” Without direction, the majority rule will shape your culture. Don’t let it grow wild.

Building a strong culture takes daily attention. In fact, as a leader, every interaction you have, every action you take, and every word that leaves your mouth will impact your culture. Equally important is the fact that, regardless of how much effort you put into shaping it, you will never have full control over that culture, either. It’s something that is co-created by your team every day, and over time it builds and solidifies.

So how do you go about building a strong culture? An excellent place to start is to ask yourself and your team four questions:

  • How do we want to change the world? (Even a small change has an impact.)
  • How do we want to treat each other? (Consider both what is acceptable and what is not.)
  • What should our customers and partners expect of us? (Again consider what is and is not acceptable.)
  • What kind of experience do we want to create, for all stakeholders?


A culture should be a bit aspirational – something your organization aims for on a daily basis, to make a better “you”. As a team, you will reach for and often attain the high bar set, but that doesn’t mean it should be easy. So, in asking the above questions, think about who your organization aspires to be, and not necessarily who it currently is.

Take those answers, utilize them in designing a system of values that set a standard, and make a clear path regarding how to live up to it. Effective values capture what an organization believes in, what it prioritizes, and the behaviours it expects its people to exhibit.

An example of workplace culture

At WJ, we have six values:

  • Do the right thing.
  • Live without ego.
  • Be yourself and celebrate differences.
  • Make clients feel they are the only one.
  • Make it work today and make it better for tomorrow.
  • Become better every day.

building strong culture - two women playing life-size chessWe designed these values to go beyond single-word statements, like integrity, because we want our team to live them daily. Setting the values as active – even starting each one with a verb – makes it much easier for our team to stay true to them.

For example, as an employee of WJ sitting in a client meeting, should you answer an email on your phone from another client? Well, would that make the client in front of you feel like the only one? No. If a client requests a certain meeting time, do you decline and say, “Sorry, my day is packed with other client meetings?” No. Do not tie it to other clients, because that will make the next client feel they are not as important, which is not the case. Expected behaviour becomes clear when values are clear.

The role of values in building culture

The values you design can be thought of as behaviour guidelines that hold for all situations – expected and unexpected, familiar and unfamiliar. There are many styles and approaches to writing value statements, but what’s vital is that they authentically fit the organization, outline its aspirations, and guide its behaviour from moment to moment.

The next step is to use those values as a foundation to building a strong, effective culture.

There are two main drivers behind culture: defined elements, which you have direct control over, and organic ones, which you can influence but will develop on their own.

Defined and organic drivers:

  • Defined drivers: Values, hiring, celebrated behaviours and stories from past
  • Organic drivers: Mindset, oral history, patterns of behaviour, beliefs, pull towards stability or change, and interpersonal dynamics

Given those drivers, how can leaders influence culture? Here are six tactics to help you manifest one that is ideal for you:

  • Honour employees who exemplify the values: Each week, celebrate examples of people living the values. A few examples of how to do this include highlighting people during a weekly team meeting (virtual or in-person), in a weekly internal email, or shared on an intranet, among others. Remember these examples, as these are the source of culture stories.
  • Tie rewards to values: Create a reward system tied to your values. It could be a gift card, a one-on-one lunch with a leader, or anything else the team appreciates.
  • Include values in performance management: Coach leaders to praise employees who live the values. Discuss how fully a person lives the values during performance reviews and, where possible, include performance metrics that relate to them.
  • Live it yourself: Leaders must take responsibility for culture-building – be deliberate in your actions and purposeful with your words.
  • Tell culture stories: Think about what stories from your organization’s past exemplify your values and tell them to new staff. If your values are like your ethical principles, the stories you tell are your scripture.
  • Hire for culture: Treat cultural fit as a key deciding factor in all hiring decisions.

building strong culture - two men playing life-size chessNow, culture is far more complicated to shape then the above list would imply, but those points are a great place to start. What is critical is that desired behaviour is clear and that the team is inspired to reflect on the values daily, or even moment to moment. If your values are clear and people live them fully, anyone acting out of alignment with them will feel uncomfortable because they will be going against the group. The positive pressure is the foundation of a strong, effective culture.


Read Part 2, where we share our philosophy on the connection between brand and culture and give some tools to help you align the two.

The Rise of the Virtual Meeting

With many organizations forced to go remote in 2020 (including us!), traditional meetings have been quickly swapped for a virtual meeting. And if it feels as though the shift happened overnight – it’s because it nearly did. In just one month, the video-conferencing app Zoom saw a spike of 728% in first-time app downloads. Society may have embraced the move to online workspaces, but virtual meetings are still completely new territory to many of us. If you’re suddenly navigating the world of online video conferencing, we’ve broken down some best practices and resources to help with the transition.


Choosing a Platform

First, ask yourself a few key questions to get a better idea of which meeting platform will best serve your needs. What is the nature of your meeting? Who is your audience? What is your budget? Your answers will help you choose between such options as social media live streaming, larger webinar platforms, or more basic video apps for one-on-one meetings.

Social Media

Each of the major social media platforms offers a live video function – a great tool for engaging with a large audience or making a company announcement. The built-in comment ability is perfect for Q&As and tutorials when you would like your audience’s input. Facebook and Instagram have the most user-friendly live video capabilities, while Twitter, LinkedIn, and YouTube need some extra set up. (But if the majority of your audience engages on these apps, it is worth filling out an application or downloading a third-party app to be able to use its live video feature! Read more about that here).


“Webinar” is just another word for a virtual conference or event. Typically used for presentations, staff meetings, and other larger-group settings, a webinar platform can be particularly useful if you have a mailing list of people to whom you’d like to send a meeting invite and link. Some great webinar apps include:

  • Zoom Webinar
  • GoToMeeting
  • BlueJeans
  • Google Meet
  • WebEx
  • GotoWebinar

Each of these apps are compatible with mobile, laptop, and desktop, but the first four are better equipped for mobile than the last two.


Unfortunately, gone are the days we can meet up for a quick coffee or a sit-down lunch with our clients and colleagues – at least for the time being. Instead, take your one-on-one meetings online with any of these free, easy-to-use apps for mobile or desktop:

  • Microsoft Teams (At least one person must have an Office 365 subscription)
  • Zoom
  • JoinMe (free trial)
  • Google Meet


Online meetings are now the glue that holds many remote teams and businesses together. Embrace them!

Running an Effective Virtual Meeting

If you are hosting a virtual meeting, preparing beforehand will help your meeting run more smoothly. It all comes down to keeping your audience engaged and focused. Here are some best practices you can implement:

Do Some Prep Work

Let your participants know of any “rules” or etiquette before your meeting starts; these may include dress code, muting microphones, or requiring the camera to be on.

Create an outline or agenda – just as you would for a normal meeting – and distribute in advance to help your audience follow along.

Have any relevant documents or website pulled up on your desktop if you choose to screen-share.

During the Meeting

Remember to introduce everyone in the meeting who has not previously met.

Give time before or after the meeting for casual conversation (don’t forget that meetings foster human connection, especially during this difficult time).

Be as interactive with participants as possible – ask questions and encourage input. This can help everyone feel like they are contributing.

Follow Up

Set a timeline for the next meeting and create an invite within 48 hours if possible.

Gather feedback from your attendees! Inquire as to what they thought worked or didn’t work, and implement some of their suggestions in the next meeting.


More Quick Tips!

  • Don’t post your Zoom meeting link publicly – you’ll risk strangers “Zoom-bombing” your meeting. Set and distribute a password only to invited/confirmed attendees.
  • Choose a platform that functions on all devices – for example, FaceTime only works on Apple products, and not everyone has a Skype login
  • If you want your audience’s full attention, choose a platform with a recording option and send them the video afterward, instead of them taking notes


Online meetings are now the glue that holds many remote teams and businesses together. Embrace them! They’re likely here to stay. Many statistics show that working from home leads to increased productivity, higher job satisfaction, and money saved. Learning how to host virtual meetings is sure to serve you in your current and future career plans.

WJ: The Work-From-Home Edition

In the last month, our office, like many others, had to make an abrupt shift to working online. We already had the foundation of an excellent work-from-home policy in place, and many of our team members already had the basics of what they needed. So, with a bit of help from our tech-savvy friends at TWT Group, we had our entire staff ready to work-from-home with minimal headaches. Of course, we are a company that thrives on everyday interactions and collaboration, so overcoming the sudden distance isn’t always easy (even if it is more comfortable to work in sweatpants). We decided to check in on how everyone is doing.

We asked WJ: “What are your favourite (and not- so-favourite) parts of working from home?”

In Ryan’s Words – Love for WJ: The Team, The Culture, The Clients

February is a unique month: it has the least amount of days, it’s the only one that can change its length, and of course, it’s known for holidays like Valentine’s Day and Family Day. Family and affection are a huge part of the culture at this time of year, so it’s a perfect excuse for me to talk about some of the things I love about my work with William Joseph Communications.

WJ was my entrepreneurial dream. When I was younger, I just knew that one day, I would own an agency praised for its strategic approach, its creative capabilities, and its knack for laughing in the face of supposed limitations. And now here we are, 18 years in, and that dream has come true. WJ has earned its place among the top marketing torch bearers of western Canada, and we show no signs of slowing down.


Where I may have had a vision, my WJ family made it a reality. Every bit of WJ’s success comes down to the people I have worked with over the years, both inside the company and outside of it.

To start, I often can’t believe the quality of the team we have in-house. They are responsible for the incredible growth and the great results that we’ve had over the years. Each member brings a unique knowledge, perspective, and creative “flavour” to the agency, and when I see how hard they work, it inspires me to continue to get up and do the same. They’re a second family to me, and we come together to change the world, one client at a time. They’re entrepreneurial, they’re adaptable, they never settle for the status quo, and it seems like they’re always pushing the agency forward, enabling us to become a little better with every project.


But then the clients! I am thrilled by the variety of clients we work with. Everything from disease and vaccine research centres, to energy production companies, to IT support and non-profits…the list just goes on, and no two clients are ever the same. This variety keeps us on our toes and keeps our thinking fresh. And then afterward, when we see the success and the results of what we’ve accomplished together, it’s always so rewarding to know we played a part in that.


Finally, something else that I adore is how strongly we have grown over the years, and how we personally are constantly growing with it. WJ started in a basement with a single computer and a cell phone, so this expansion – now spread across four cities in two provinces, with nearly 30 employees – has been amazing to experience. It challenges me as a leader and an entrepreneur, and not only do I get to be a marketer, but I can embrace my role as a business owner. Going from that basement laptop to one of western Canada’s leading agencies has been a ride I wouldn’t trade for any other.


In the marketing world, if you don’t have a genuine passion for and love of the work you do every day, it’s going to show up in everything you touch. But on the flip side, when you can look around and see a team and a workplace that is genuinely engaged in what they do, and is consistently delivering a level of work that stands tall amongst any of the industry heavyweights – well, the dedication and admiration present in that is going to show up, too. It’s not hard to see which one shines through at WJ!


Ryan Townend,
CEO of William Joseph Communications

WJ’s Favourite Marketing Trends (2020 Edition)

In the world of modern marketing, it takes a team to accomplish the ambitious goals that we set out for ourselves and our clients. We’re always looking for ways to push a little bit further, be a little bolder, and approach age-old problems in modern ways.

A big part of that is making sure that we are aware of the latest trends of business, and interpret those patterns into meaningful data sets, predictions, and campaigns. Since the members of the WJ team have interests and abilities that span across many disciplines, industries, and even countries, we asked them to give some insight on their favourite marketing trends happening in the world.

The result? A glimpse of the hottest marketing trends as we head into 2020, and what they could mean for brands and companies alike in the years ahead.

Creating a Culture That Supports Your Brand

As a marketing agency, we talk about brand a lot. It all starts with what your “why” is. What is the reason your business exists? What purpose do you serve as an organization? What message do you want to send out to your audiences? In fact, who are your audiences? Answering these questions is vital in establishing your business as a cohesive brand that has a story to tell.

Defining your business is a critical step in executing a marketing plan, but these efforts cannot be genuine if your organizational culture does not align with your purpose. Culture is the physical manifestation of your brand. You may put an incredible amount of work into defining your why, but if your team doesn’t understand, or worse, believe in the mission and message you’re putting out into the world then these efforts are wasted.

Luckily, many companies in a variety of industries are beginning to understand this important correlation. Human resources and marketing, two disciplines that traditionally exist separately, are increasingly becoming more integrated. It makes sense after all, as the best way to ensure a consistent understanding of your brand is to coordinate internal and external communication. But understanding is only half the battle, what about believing it? How do you get your staff on board with your mission and values? Here are a few ways to ensure your culture and brand are seamless:

Understand Your Brand, Inside and Out

This may seem redundant, as we already stressed the importance of defining your brand, but we’re saying it again. You need to know who you are as an organization and have a clear plan of how to communicate this to your team. Sure, this may be easier when you’re the CEO of a small, startup organization that started as a passion project – you have the ability to share this passion with every new hire that sets foot through your doors. At WJ, Ryan personally makes sure everyone understands that we are here to share in the success of our clients, that we work hard to create incredible marketing strategies they can be proud of and in turn so can we. But what if you’re the CMO of a large corporation? Creating a unified culture when the disconnect between management and the rest of the employee base is larger can be difficult. No matter the size of your business, it had to have begun somewhere, and that is usually with a purpose and passion. Does your business have the same values now as it did in the beginning? If so, great! If not, redefining your mission is crucial if everyone is to be on board with it. Large organizational change is not uncommon, but when the people you rely on to run it aren’t even sure why they’re doing so, therein lies the problem.

Create a Communication Plan

As with any marketing communication, a strategic plan to share your messaging with key audiences is crucial in creating brand trust. The same goes for company culture, just in this case, the audience is internal. The first thing every new employee should learn on the job is who you are collectively as an organization and why you do what you do. Share all mission and vision statements, and any key messaging about your business. In fact, if you’re hiring the right people, chances are they’ll already have an idea of what your why is.

Once you develop that understanding with your team, it’s important to continuously nurture that trust through open internal communication. Be transparent about what is happening within the organization. Clearly communicate any major changes and ensure everyone is kept in the loop consistently. Whether it’s a weekly update email or a monthly newsletter, your employees deserve to know what’s going on. This also offers the perfect opportunity for your team to get to know more about each other and other disciplines within the company. Once this mutual trust is built, your employees are able to act as ambassadors for your brand.

Be a Culture People Want to Be a Part of

Culture extends further than understanding and believing in your core values. It’s how your employees communicate with each other. It’s how they feel supported in their role. It’s the opportunities they have for further education and advancement. It’s the appreciation they feel for the hard work they put in. At WJ, we have a bocce league where we can get together to enjoy our lunch break and each other’s company. A large part of creating a strong culture that supports your brand is showing support for those that make your organization what it is. Create the environment that you envision your brand existing in.

Creating a culture that supports your brand is easier said than done. Often the most difficult part is having a clear understanding of what the true purpose of your business is and how to communicate that passion internally. Developing this takes a lot of time and commitment and isn’t easy to do alone. Luckily, that’s our bread and butter. We’re always here to help you figure out who you are and how you want to be seen. Let us help you create a stronger culture than you’ve ever had before. Feel free to reach out.

So Long 2018, You Were One To Remember!

As 2018 draws to a close, it’s time to reflect on the wonderful opportunities and experiences this year has brought us. To say the WJ team had a great year would be an understatement – in truth, it was INCREDIBLE! These past 365 or so days were filled with passion as we created new work for existing clients and welcomed new ones to the WJ family. We continued build our relationships and share our knowledge within the community, always striving not only to grow ourselves but give back where we can.

As we finish our 15th year in business, it’s been humbling to see how far we’ve come. 2018 has been one of our strongest years yet – we added an array of clients to our portfolio, eight new members to our team as well as two new satellite offices in Red Deer and Grande Prairie. At WJ we’ve made it a habit to look to the future and invest in our business as a way of bettering ourselves, and it has worked in our favour. In the spirit of bettering ourselves, we celebrated another Innovation Day at WJ – a day when our entire team from all offices got together to share marketing knowledge and bring new and fresh ideas from a variety of perspectives. We are truly grateful for all of the incredible people who are part of our WJ family, especially the clients and team who choose to work with us and make us stronger every day. You have made us who we are, and we thank you for that.

The past year, we also saw some amazing moments and milestones come our way. This summer, we witnessed our value system come full circle when the WJ logo emblazoned a chuckwagon tarp at the Calgary Stampede. It was in those few minutes, when our driver, Jordie Fike, raced his team of thoroughbreds around the track, that we knew we here at WJ were on the right track too. Seemingly foreshadowing big things to come, we also had the pleasure of working with the Red Deer and District Chamber of Commerce and Westerner Park to rebrand the Canadian Finals Rodeo and bring awareness of its new home in Red Deer. To close off the year, we were honoured with a nomination for the ATB Small Business of the Year Award. These are just a few moments that have made 2018 one for us to remember forever.

Throughout the year, we continued to build our community with the power of knowledge by releasing yet another edition of the WJ magazine. We also hosted regular WJU sessions in all our home cities to help share valuable strategic marketing information with marketing professionals and business owners alike. We will continue to do so in 2019. As we mentioned, marketing is our passion, and we will always be in the business of making our community strong.

In summary, 2018 brought incredible momentum to WJ and we cannot wait to see what the next year has in store for us. Together as one team, we will continue to better ourselves and our community, and embody the values upon which WJ was built on. They have taken us this far, and they will continue to propel us forward.

We know you’re also looking ahead to 2019, so let’s work together and create something remarkable this coming year. Give us a call.

Lean In – the Women of WJ

You may have heard the recent news around WJ – Morgan Bell has been appointed our new Director of Operations! The team could not be more proud of Morgan, who started at William Joseph nearly three years ago as an Office Manager and has applied her incredible knowledge, talent and work ethic to growing her career. Having seen the business triple in size and grow its portfolio exponentially, Morgan has been an integral part of William Joseph’s growth and her passion for her career is inspiring to us all. A natural leader, her team-driven attitude and desire to make the company the best it can be made her the clear choice or such an integral role.

Morgan becoming the first female director at WJ got us thinking about the incredibly talented women on our strong team. William Joseph has always been an advocate for equality in the workplace, and we are incredibly proud of strong female presence in our office. From the recent graduates who bring their fresh perspective of marketing to the table, to the working mothers who demonstrate incredible dedication and work ethic both in the office and at home, William Joseph would not be the strong, growing company it is today if not for them.

Our team is no accident – we carefully select each and every employee based on knowledge, experience and ability to fit into our ‘work hard, play hard’ culture. We’ve chosen to surround ourselves with strong people who are working toward a common goal of building something great and having fun while doing it. We appreciate the women at William Joseph and their commitment to ‘leaning in’ and bringing their talent to the business. You truly make the world go ‘round.

#WJams – July 31st, 2018 – Songs that Uplift, Inspire and Motivate Us

You know those days where you just really need a little pick-me-up? Those day where you really want to “treat yo-self” but unfortunately it’s just not in the budget right now? Well, here’s a little tip: Music really is pretty damn powerful, and you could be one song away from peace-of-mind and happiness. It’s been a booming summer here at WJ, and we’ve been really busy. While that is pretty awesome most of the time, it also can get a little stressful ensuring we stay on top of our game under times of intense pressure and tight deadlines, so we decided we needed to share our favorite uplifting, inspiring, and motivating songs with our fellow team members!

Drake – “Forever” – Adam,  Strategist

Vance Joy – “Riptide” – Jessica, Account Manager

Bruce Springsteen – “Secret Garden” – Preston, Account Manager

Matthew Good – “Man of Action” – Tyler, Graphic Designer

Amr Diab – “Habibi Ya Nour El Ain “ – Aleena, Senior Strategist

Darey – “Pray for Me” – Tomiisin, Strategist

Chris Brown, Benny Benassi – “Beautiful People” – Kayla, Project Manager

50 Cent – “If I Can’t” – Andrew,  Strategist

Wilson Phillips – “Hold On”   – Ryan, CEO

Auli’i Cravalho – “How Far I’ll Go” – Sam, Content Writer

Nelly Furtado – “Turn Off The Lights” – Lisa, Receptionist

Queen – “Bohemian Rhapsody” – Kelly, Digital Developer

Missy Elliot – “Get Ur Freak On” – Kris, Associate Creative Director

Grouplove – “Love Will Save Your Soul” – Jenna, Graphic Designer

Hellnback, Mob Bounce – “The Spirit” – Jason, Creative Director

Great Big Sea  – “Up (I Can’t Get Down)” – Cynthia, Video Producer

Hootie and the Blowfish – “Hold My Hand” – Morgan,  Operations and Marketing Manager

Tom Cochrane & Red Rider – “Good Times” – Bryce, Account Director

Will Smith – “Miami” – Jordan, Director of Strategy

Bob Carlisle- “Butterfly Kisses” – Jenny, Account Manager

Destiny’s Child – “Independent Women” – Natasha, Content Writer

Sigrid – “Don’t Kill My Vibe” – Moe, Project Manager

Hands Like Houses – “Antarctica” – Bryce Lokken, Account Manager

Click here to listen to this week’s playlist!



#WJams – May 29th, 2018 – That Song You Know All The Words To

Life hack: If you ever feel stressed, sad, scared, mad, happy, excited, worried, WHATEVER… singing at the top of your lungs always feels pretty damn good. And what is better than the sense of satisfaction that comes from belting out Every. Single. Word. as loud as you can? Not much. We were really into the visual of our co-workers putting their heart and soul into their fave song, so we figured this weeks playlist choice made perfect sense.

Oh, and we didn’t decide on this playlist just for fun. You better believe that there’s going to be a sing-off at our next staff meeting. We promise we will post some videos of the best (and worst, because that’s way more funny) #LipSyncBattles

Aerosmith – “Don’t Want To Miss a Thing” – Jessica, Account Manager

Blackstreet – “No Diggity” – Preston, Account Manager

Collective Soul – “Why Pt. 2” – Tyler, Graphic Designer

Coolio – “Gangsta’s Paradise” – Aleena, Senior Strategist

DJ Spinall, Wizkid – “Nowo” – Tomiisin, Strategist

Dustin Lynch – “Small Town Boy” – Kayla, Project Manager

Eminem – “Cinderella Man” – Andrew,  Strategist

Golden Girls Theme Song  – Ryan, CEO

JayZ – “I Just Wanna Love You” – Laura, Account Manager

Journey – “Don’t Stop Believing” – Sam, Content Writer

Jovanotti – “L’ombelico Del Mondo” – Lisa, Receptionist

Lynyrd Skynyrd – “Gimme Three Steps” – Kelly, Digital Developer

Missy Elliot – “Get Ur Freak On” – Kris, Associate Creative Director

Mother Mother – “Wrecking Ball” – Jenna, Graphic Designer

Mr. Big – “To Be With You “ – Jason, Creative Director

Neil Diamond  – “Sweet Caroline” – Cynthia, Video Producer

N.W.A. – “Express Yourself” – Morgan,  Operations and Marketing Manager

Randy Houser – “How Country Feels” – Bryce, Account Director

Rolling Stones – “Paint it Black” – Jordan, Director of Strategy

Sir Mix-a-lot – “Baby Got Back” – Jenny, Account Manager

Young MC – “Bust a Move” – Natasha, Content Writer

Click here to listen to this week’s playlist!
















#WJams – April 23rd, 2018 – “Friday Night Turn Up Tunes”

Look, we actually love coming in to work everyday, but that doesn’t mean we don’t get a little pumped when Friday rolls around. There’s just something about that #FridayFeeling… which got us to thinking. What if we could inject a little Friday into every day? What if we could get that #FridayFeeling on Monday, Tuesday, Wednesday… you get it. Which brought us to our latest #WJams playlist!

So, even if it’s Monday and you are staring a long, busy week right in the face, let our “Turn Up Tunes” put a little pep in your step and get you amped up to take on the days ahead.

Before you know it, you’ll be blasting this playlist on Friday night, free as a bird.

Bleachers  – “Don’t Take The Money” – Erin, Senior Strategist

Burna Boy – “Rock Your Body” – Tomiisin, Strategist

Cake – “Short Skirt/Long Jacket” – Jenna, Graphic Designer

Darude – “Sandstorm” – Laura, Account Manager

DJ Khaled, Justin Bieber- “I’m the One” – Morgan,  Operations and Marketing Manager

Drake – “God’s Plan” – Jessica, Account Manager

J. Balvin – “Mi Gente” – Lisa, Receptionist

J-Kwon- “Tipsy” – Bryce, Account Director

Led Zepplin – “Whole Lotta Love” – Natasha, Content Writer

Migos – “Bad and Boujee” – Jordan, Director of Strategy

Miike Snow – “Genghis Khan” – Kelly, Digital Developer

Missy Elliot – “Get Ur Freak On” – Kris, Associate Creative Director

N.E.R.D, Rihanna, Drake – “Lemon Remix – Sam, Content Writer

Naughty by Nature – “Hip Hop Hooray” – Preston, Account Manager

ODESZA – “A Moment Apart” – Tyler, Graphic Designer

Savage – “Swing” – Kayla, Project Manager

Shakira  – “Waka Waka (This Time for Africa)” – Aleena, Senior Strategist

Taylor Swift – “Shake It Off” – Ryan, CEO

The Temptations – “Get Ready” – Jason, Creative Director

Ying Yang Twins, Lil Jon – “Get Low” – Andrew,  Strategist



#WJams – April 9th, 2018 – “That Song That Gets Stuck In Your Head”


Here at WJ, we take ownership of all of our actions and ideas, even if those actions end up being a terrible, terrible idea. Like this playlist, for example. What began as a different, funny concept resulted in us creating The Most Annoying Playlist On Planet Earth. Don’t believe us? Have a listen, we dare you.

Which one of these ultra catchy songs on this week’s “That Song That Always Gets Stuck In Your Head” playlist are going to drive you off the deep-end? Let us know!

And… we’re sorry. Kind of.

Alanis Morissette – “Ironic” – Jessica, Account Manager

Barenaked Ladies – “One Week” – Kelly, Digital Developer

Britney Spears – “Toxic” – Jenna, Graphic Designer

Buckwheat Boyz – “Peanut Butter Jelly Time  – Sam, Content Writer

Carly Rae Jepsen – “Call Me Maybe” – Andrew,  Strategist

Dead or Alive – “You Spin Me Right Round (Like A Record)” – Jason, Creative Director

Jason Derulo – “Want You To Want Me” – Bryce, Account Director

Jimmy Buffet – “Margaritaville” – Kayla, Project Manager

Justin Timberlake – “Rock Your Body” – Tyler, Graphic Designer

Kelis – “Milkshake” – Morgan,  Operations and Marketing Manager

Len – “Steal My Sunshine” – Natasha, Content Writer

Lion King Soundtrack  – “I Just Cant Wait To Be King” – Aleena, Senior Strategist

Macklemore – “Downtown” – Preston, Account Manager

Neil Diamond – “Sweet Caroline” – Cynthia, Video Producer/Writer

Rick Astley – “Never Gonna Give You Up” – Laura, Account Manager

Salt n’ Pepa – “Shoop” – Jenny, Account Manager

Skee-Lo – “I Wish” – Jordan, Director of Strategy

Soco – “Starboy” – Tomiisin, Strategist

Sugar Ray – “Fly” – Kris, Associate Creative Director

Taylor Swift – “Shake It Off” – Ryan, CEO

The Cure – “A Forest” – Lisa, Receptionist

















#WJams – April 2nd, 2018 – “Fave Song To Sing In The Shower”

Listen, if you haven’t yet caught on, music is a big part of our lives here at WJ. It pumps us up, it makes us feel good and it connects us in ways that are constantly surprising us. But do you want to know what really makes us feel good? When we sing said music at the top of our lungs – there’s no shame in our game! And the best place to do that? The shower, of course!

Luckily for you, if your singing-in-the-shower game needs a little help, we have your back, with this weeks playlist.

So strip down (your inhibitions), turn up and get ready to sing you heart out to this weeks playlist: “Fave Song To Sing In The Shower”!

50 Cent- “21 Questions” – Andrew,  Strategist

Adele – “Hello” – Kayla, Project Manager

Bronski Beat – “Smalltown Boy” – Lisa, Receptionist

Bruno Mars – “Grenade” – Tomiisin, Strategist

Celine Dion – “It’s All Coming Back To Me Now” – Morgan,  Operations and Marketing Manager

George Michael – “Faith” – Mark, Digital Developer

Ibrahim Ferrer – “Qué Bueno Baila Usted – Jason, Creative Director

Lady Gaga – “You and I” – Natasha, Content Writer

Led Zepplin- “Ramble On” – Laura, Account Manager

Luis Fonsi, Demi Lovato – “Échame La Culpa – Aleena, Senior Strategist

MC Hammer – “U Cant Touch Dis” – Jenna, Graphic Designer

Meredith Brooks – “Bitch – Jessica, Account Manager

Natasha Beddingfield – “Pocketful of Sunshine” – Jenny, Account Manager

Queen  – “Bohemian Rhapsody – Sam, Content Writer

Rihanna – “Unfaithful” – Jordan, Director of Strategy

Smash Mouth – “All Star” – Kelly, Digital Developer

Spice Girls – “2 Become 1” – Kris, Associate Creative Director

Step Rockets – “Kisser” – Preston, Account Manager

Taylor Swift – “Shake It Off” – Ryan, CEO

The Beatles – “Hey Jude” – Erin, Senior Strategist

The Corries – “The Skye Boat Song “ – Cynthia, Video Producer/Writer

The New Radicals – “You Get What You Give” – Tyler, Graphic Designer

Walk The Moon – “Shut Up And Dance” – Amy, Account Manager

Zedd – “The Middle” – Bryce, Account Director