Welco
A Digital Success Story
With the amount of automation and mechanical assistance needed in modern industries, it’s hard to run a business of any size without relying on machines. This is especially true in primary industries and other mass production facilities – which is where Welco Expediting makes its mark. As a leader in the design, creation, maintenance, and operations of specialized heavy equipment, Welco is a well-established and respected company with more than 50 years of history. However, true to their nature, they are always looking for ways to be even better. So, as 2021 got underway, they wanted to increase brand awareness, drive overall market expansion, and bring more traffic to their website.
What we did
- Research
- Graphic Design
- Digital Strategy & Marketing
Results
WJ presented Welco with a robust digital strategy, encompassing all facets of digital and social media advantages and tactics. Tracked by our digital analysts, the Welco campaigns were checked over in detail and the reports showed an immense boost in performance across important KPIs. This included nearly 5 million impressions to a receptive audience, a 200% increase in site traffic, and more than 11,000 clicks from the ads to the site itself. This was further enhanced by the ease and style of the Welco website, and bolstered by their long history, excellent services, and great reputation.
As their 50th year of operations kicks off, we were glad to provide even more reasons to celebrate – and we look forward to many more as our collaboration continues!