Organizational Overview: The Greater Saskatoon Chamber of Commerce (GSCC) is a member-driven organization with over 1,800 professionals, entrepreneurs and organizations, all dedicated to ethical business practices in Saskatoon, who came to William Joseph with the goal of refining its brand and investing in strategic marketing initiatives.
Listen: GCSS asked William Joseph to help with various marketing initiatives, including refining and enhancing its brand identity to create a better understanding of its impact in the community.
Act: We first needed to create an authentic, compelling brand for GSCC that would act as a foundation for all subsequent marketing materials, and ensure the GSCC’s story and mission was communicated effectively. Once this foundation was created, we developed a website, e-blast template, and campaign concept for the Small Business Week 2019 held in Saskatoon.
William Joseph’s approach to marketing is strategic in nature and rooted in deep insight through detailed marketing research. Our team uses research to gain empirical data to address target audience trends. This same strategic approach applies to developing compelling brand stories and updating written and visual brands to reflect changes within the organization or environment.
Our four-phase process begins by us analyzing your industry, competitors, and organization to identify organizational objectives and the external and internal factors that affect them. This includes researching target audiences to identify concepts and messaging that appeals and resonates. After developing deep insight into your organization, its unique value for each audience, and its position within the industry, we would then develop an updated written brand for the organization. With our written brand work as the foundation, we would then refresh your visual identity to better align with the updated written brand.
Based on insights from our research and our work refining your brand, we would also be well-positioned to recommended strategies and tactics to better tell your organizations refined story across multiple channels, including through engaging content and other digital tactics.