Founded in 2017, Calgary-based Fit Capital Solutions Inc. has offered proven, deep-rooted financial expertise that is audaciously innovative and bold. Bucking conventionality at every turn, they deliver tailored, best-in-class financing solutions across a variety of industries and service types.
Previously, Fit Capital’s core values, culture, and commitment to partnership and advocacy were not visibly apparent in their messaging and brand. In an industry known for its transactional nature and technical jargon, evolving the brand would be the key to making them stand out in a very crowded and generic industry space. This, in turn, would allow for better connections with audiences and showcase Fit Capital’s approachability, tenacity, and non-traditional approach in ensuring the right ‘fit’ with clients in pursuit of bold business goals.
We evolved Fit Capital Solutions’ positioning and identity to not only convey their distinct, unconventional approach and high-level personalized service, but to boost market share, increase conversions, and gain recognition with audiences – telling the story of a tenacious, innovative, and atypical financial service company. Fit Capital Solutions had earned their success, and we helped them tune up their image and show their capabilities through emotional and experience-based messaging. With a new, cohesive identity, we brought the brand to life through a suite of eye-catching materials that included a new website, marketing collateral, stationery, and a billboard campaign throughout downtown Calgary. The new brand helped Fit Capital Solutions grow and diversify their clientele and cement their position as a top-tier player in the markets they serve.