Case Studies


Fabricland, an iconic Canadian retailer focused on selling fabric and supplies for the sewing market, has grown to 170 stores across Canada. After being with the same design firm for 26 years, Fabricland looked for a new agency partner to help them advance their brand. They chose William Joseph. Through collaboration with Fabricland, William Joseph continues to produce great looking marketing pieces for the leading craft and fabric retailer.




Fabricland sends out monthly print mailers featuring special promotions, new inventory and contest information to over 200,000 members of their Sewciety. Each month, WJ puts a creative twist on the parent brand for the print mailer. From design and content creation to image selection and final print production, WJ works tirelessly to tell the Fabricland story.


Fabricland approached William Joseph to assist in the rebrand of their customer appreciation rewards program. Our strategy team developed the concept for Fabricland Sewciety. Building off their original rewards concept, William Joseph heightened their brand by creating a logo, membership cards, advertisements, and in-store signage which lead to an increase in membership in the program.

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Case Studies