Case Studies

Energy Resourcing Canada, Ltd.

Play to Win: Optimize Your Digital Strategy

In the world of recruitment, networking and reputation are vital to success. Whether in traditional face-to-face events or through a robust online strategy, the ability to create and foster connections is the key that sets an organization apart – and this is an area where Energy Resourcing excels. Focusing on worldwide recruitment for the energy and technology sectors, and always capable of delivering excellent service and integrity, they are second to none in the industry and once clients have seen what they can do, it never fails to impress.

However, ensuring that those clients found out about Energy Resourcing when searching for an agency to partner with was proving to be a challenge. In an increasingly online world, Energy Resourcing’s digital reputation and presence had fallen behind, and their SEO, website traffic, and other online markers were not performing up to the necessary standard.


To generate more leads and make a bigger impact in the market, Energy Resourcing decided to implement new tactics – an updated website, strategy, and marketing, to highlight their status as a trusted resource of agile recruitment solutions and world-class candidates for energy and technology roles.

What we did

  • Digital Strategy
  • Website Update
  • Digital Marketing
William Joseph and Energy Resourcing Canada developed an intuitive website with the new brand designs
Collection of pages found on the new Energy Resourcing Canada website designed by William Joseph Communications


We began with a thorough and exhaustive audit of the Energy Resourcing website, considering several different areas – on-page, technical, and off-page SEO. Touching on every element of the website – from backlink sources, loading times, and technical accessibility to host security, metadata, and optimization for different devices – the audit allowed us to gain clear understanding into issues that could prevent Energy Resourcing from reaching their full digital potential. With this data, we prepared a full report on the findings and identified areas of improvement, such as toxic backlinks and redirect loops. Our recommendations would improve the crawlability and responsiveness of the website’s SEO, leading to a higher search engine page ranking (SERP) and, ultimately, more leads from interested clients and candidates.

Using multiple tools, we put together a comprehensive guide of the most common search terms that would result in the Energy Resourcing page being found and effectively executed digital marketing campaigns. Armed with that information, we worked together with the Energy Resourcing team to design a new landing page, custom-built to capture the right audience.

With a robust digital strategy and refined website, over the course of several months, we consistently helped improve Energy Resourcing’s SEO ranking. With their newly-made landing page and refined digital ads, their key messaging could be placed front and centre for all visitors to the website, where now their online presence matched their impeccable reputation.