With over 110 salons across Canada, Chatters is Canada’s #1 destination for hair services and professional hair products – both in-store and online.
Headquartered in Red Deer, AB, Chatters reached out to William Joseph to help raise awareness about their brand heritage and Canadian roots – while embracing a fresh approach to their social media marketing.
#ShareTheChatter was a two-month, nationwide promotion that took place in over 100 Chatters stores across Canada. The driving force behind the #ShareThe Chatter campaign was Chatters’ “Buy 2 Get 1 Free” promotion which was then paired with an influencer marketing strategy.
Three key influencers across Canada were selected for the #ShareTheChatter campaign. The intention of choosing each influencer was to focus on self-love, a relevant target audience and of course – beautiful hair.
This resulted in developing a dynamic creative concept that guided the execution of the campaign.
Our team also produced blog posts with each influencer to help drive traffic to the website to increase awareness of the promotion online to new and existing audiences.