William Joseph Communications

How Will Artificial Intelligence Impact Marketing?

While we may not be driving through space or teleporting to different parts of the world within seconds (yet), you simply cannot deny that the future is now. Cars are driving themselves, we communicate with our homes verbally and nearly everyone on the planet has a personalized, hand-sized computer with them at all times that is immeasurably more powerful than those which filled entire rooms and took dozens of people to operate in the 1970s.

Anyone can see that we’ve made incredible technologic advancements in the last 100 years – heck, in the last 10 alone! Thanks to the internet and its accessibility (read: no more dial up), we now live in the age of information. Anything we’ve ever wanted to know is available to us with a few taps of a screen. Because of this, consumers are more engaged and informed than ever before, thus creating the need for more integrated and targeted marketing. Gone are the days of creating a visually appealing ad with a catchy phrase and watching sales numbers skyrocket. Sure, advertisement is still incredibly important, but brands need to be smart about communicating what makes their product different from all the rest.

One reason for technology’s ability to advance at such a rapid rate is the growing development in artificial intelligence, more commonly referred to as AI. Through machine learning, a proponent of AI, computers and machine are now able to develop and reprogram systems based on previous knowledge without human intervention. Simply put, machines are now able to learn on their own through a series of algorithms developed through data collected. So, what does this mean for marketing?

Marketing in the New Age

Up until now, it’s been the job of marketing professionals to find a way to communicate the right message to the right audience using the right channels. Being able to reach the people who would be most interested in using a particular brand or product is and on-going challenge for marketers. Luckily, AI and machine learning has allowed us to better identify key audiences and channels by which to communicate with them. Ever notice that the top you were considering buying from that online clothing store is now popping up in ads on nearly every website you visit? Yes, your ‘machine’ was able to taking into account data such as the website you visited, the time spent looking at the particular item, and your other interests based on what you search to create a tailored advertising experience for you. That, in a nutshell, is AI in the new age of marketing.

While AI helps marketers identify what target audiences are interested in seeing, it is still up to the creativity of the human mind to communicate the messaging authentically. AI and machine learning will continue to develop and aid marketing efforts, making the lives of marketing professionals easier. It seems ironic that as technology becomes increasingly integrated into our lives, we strive more and more for human connection – thus proving that a computer will never fully replace the need for marketers. At least yet, once this happens we have bigger issues on our hands!

For now, we welcome the assistance and knowledge AI provides us and the information it finds on our audiences. Our years of hands-on experience allows us to know what to do with it!

Need help targeting your audiences effectively? Contact us here!

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Thursday, November 15th, 2018 at 7:44am
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An Annual Report, at its heart, is a story - one that exists to communicate past years’ performance in an authentic but compelling, confident and inspiring manner. Learn more about why an Annual report is an effective marketing tool: https://t.co/FhlxnsvmH4
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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsThursday, November 15th, 2018 at 10:39am
Good news just keeps coming! Our queen of organization, Kayla Gavan, has recently been promoted to Account Manager! We're so excited for this rising star to continue growing her career with us. Congrats Kayla!
William Joseph Communications
William Joseph CommunicationsWednesday, November 14th, 2018 at 10:17pm
Our first client in Saskatoon was the YWCA almost a decade ago. Today we got a tour to see that some of our creative is still in use! It was also bring your kid to work day at the Y so couldn’t help but help snap a pic of this cutie!
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William Joseph CommunicationsWednesday, November 14th, 2018 at 5:29pm
Happy birthday to the one and only Preston! Hope your day is even better than that donut!
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William Joseph CommunicationsTuesday, November 13th, 2018 at 5:47pm
In the name of transparency, every publicly-traded company must put out an Annual Report. It’s a way for them to divulge crucial information to shareholders and ensure a formalized source of communication is accessible to the public. Annual Reports are valuable tools investors utilize to make informed decisions about potential investments. For publicly-traded companies, they are not only a necessity, they are critical.

But what if your business is not public? Perhaps you’re a small business owner or run a non-profit organization. While you’re not legally required to do so, producing an Annual Report can prove to be an invaluable marketing tool. Here’s why:
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William Joseph CommunicationsMonday, November 12th, 2018 at 4:12pm
At WJ we work closely with our clients to not only make their vision a reality, but create something they didn't even imagine possible.

Recently, WJ worked with Meridian Development to launch the branding of their newest property, Escala - a new one-of-a-kind building that encompasses the style, sophistication and culture of Saskatoon’s Broadway Avenue and scenic river valley area.

We developed a brand, website and multiple marketing materials that speak to the nature of Escala and would speak volumes about the luxury and high-quality living it offers.

Click to learn more about our work with Meridian!

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