William Joseph Communications

How Will Artificial Intelligence Impact Marketing?

While we may not be driving through space or teleporting to different parts of the world within seconds (yet), you simply cannot deny that the future is now. Cars are driving themselves, we communicate with our homes verbally and nearly everyone on the planet has a personalized, hand-sized computer with them at all times that is immeasurably more powerful than those which filled entire rooms and took dozens of people to operate in the 1970s.

Anyone can see that we’ve made incredible technologic advancements in the last 100 years – heck, in the last 10 alone! Thanks to the internet and its accessibility (read: no more dial up), we now live in the age of information. Anything we’ve ever wanted to know is available to us with a few taps of a screen. Because of this, consumers are more engaged and informed than ever before, thus creating the need for more integrated and targeted marketing. Gone are the days of creating a visually appealing ad with a catchy phrase and watching sales numbers skyrocket. Sure, advertisement is still incredibly important, but brands need to be smart about communicating what makes their product different from all the rest.

One reason for technology’s ability to advance at such a rapid rate is the growing development in artificial intelligence, more commonly referred to as AI. Through machine learning, a proponent of AI, computers and machine are now able to develop and reprogram systems based on previous knowledge without human intervention. Simply put, machines are now able to learn on their own through a series of algorithms developed through data collected. So, what does this mean for marketing?

Marketing in the New Age

Up until now, it’s been the job of marketing professionals to find a way to communicate the right message to the right audience using the right channels. Being able to reach the people who would be most interested in using a particular brand or product is and on-going challenge for marketers. Luckily, AI and machine learning has allowed us to better identify key audiences and channels by which to communicate with them. Ever notice that the top you were considering buying from that online clothing store is now popping up in ads on nearly every website you visit? Yes, your ‘machine’ was able to taking into account data such as the website you visited, the time spent looking at the particular item, and your other interests based on what you search to create a tailored advertising experience for you. That, in a nutshell, is AI in the new age of marketing.

While AI helps marketers identify what target audiences are interested in seeing, it is still up to the creativity of the human mind to communicate the messaging authentically. AI and machine learning will continue to develop and aid marketing efforts, making the lives of marketing professionals easier. It seems ironic that as technology becomes increasingly integrated into our lives, we strive more and more for human connection – thus proving that a computer will never fully replace the need for marketers. At least yet, once this happens we have bigger issues on our hands!

For now, we welcome the assistance and knowledge AI provides us and the information it finds on our audiences. Our years of hands-on experience allows us to know what to do with it!

Need help targeting your audiences effectively? Contact us here!

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Thursday, September 20th, 2018 at 8:24am
Next week, Ryan is taking Grande Prairie by storm! Hosting Ryan's Roundup on Wednesday, as well as giving "The Art and Science of Marketing" at 3 times on Thursday, September 27th - 9 am, 11:30 am and 2 pm. No charge to attend, but space is limited! #YQU

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Wednesday, September 19th, 2018 at 1:50pm
Next Wednesday, Ryan's Roundup is hitting Grande Prairie!

Come join WJ Grande Prairie for a night of networking - meet new connections and catch up with old friends! Click the link below to register your spot. #YQU #YQUEvents #Networking

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Tuesday, September 18th, 2018 at 10:11am
Just when you think you've gotten a grasp on how to market to Millennials, a new generation has reared its head - Generation Z! This week's blog gives a prelim run-down as to how you can tailor your marketing efforts to appeal to tech-savvy Gen-Z's. #YYC
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Thursday, September 13th, 2018 at 1:48pm
Guess what? We are hiring, again! Team WJ is growing, and fast, and we are looking for an experienced Account Manager to join the squad and keep the great things coming. Want to learn more or apply? #YYC #Hiring #YYCJobs

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William Joseph Communications

We are the difference between momentary achievement and enduring success.Your success requires an agency that offers a fully integrated solution. One that has the vision to see beyond your current borders and the troops to guide you there. With us as your allies, be confident that you can achieve your boldest ambitions. At William Joseph we offer complete marketing solutions composed of strategies, tactics, and designs that effectively tell your story and address your unique marketing goals. Everything from advertising campaigns to experiential design, our team takes your corporate identity and translates it through a wide array of mediums to successfully champion your company.
William Joseph Communications
William Joseph CommunicationsSaturday, September 22nd, 2018 at 10:38pm
GRANDE PRAIRIE. People partner with people they like and trust. That’s why it’s so important for us to spend time with folks educating them about our firm and industry and networking with them in a casual setting. If you want to come to one of our sessions, attend our networking event or have a one on one session with our CEO, reach out. Here are the links to register for all the events this week.

Wed Sept 26 - Join us at Earls to hang out with our team. Always great to see our friends and make new connections.

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Thurs Sept 27 - Art and Science of Marketing. If you want to learn the basics of how to put together a marketing plan that drives results this session is perfect for you.

9 am: https://lnkd.in/gKsQCwt

11:30 am: https://lnkd.in/gAiTwcw

2 pm: https://lnkd.in/g8p3M2B
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William Joseph CommunicationsSaturday, September 22nd, 2018 at 9:02am
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William Joseph Communications added 13 new photos.Saturday, September 22nd, 2018 at 8:59am
Thank you for everyone for coming out to Ryan’s Roundup at Louis’. It was an honour to be a part of the centennial celebrations!
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William Joseph CommunicationsFriday, September 21st, 2018 at 1:09pm
Apparently we have a new employee! Seems pretty loyal!!!
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William Joseph CommunicationsThursday, September 20th, 2018 at 4:54pm
Our client – Excir Works – is being featured tonight on the season premier of Dragons’ Den! Their innovative process helps companies monetize their electronic waste by quickly, safely and selectively extracting gold from their e-waste, essentially helping solve one of the biggest challenges facing recycling today.

The premier starts at 8pm sharp on CBC. Trust us, you won’t want to miss this.

https://artsandscience.usask.ca/news/articles/2691/Chemistry_professor_to_make_pitch_during_Dragons_Den_season_

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